UX strategies are the deliberate plans and approaches designed to create exceptional user experiences that align with business goals. These strategies encompass a range of activities, from user research and persona development to prototyping and testing. By adopting a user-centered mindset, UX designers can optimize interfaces, navigation, and content to meet user needs and expectations. Continuous feedback loops and data analysis ensure that the UX strategy remains relevant and adaptable to evolving user preferences and market trends. A well-executed UX strategy enhances customer satisfaction, increases user engagement, and ultimately contributes to the success of a product, service, or digital platform.
Product managers aim to create products that fulfill business goals alongside building user satisfaction. But how can one achieve this aim? It’s simple. PMs can achieve this by measuring the usability of the product. In short, through usability metrics or data. Data is a great place to start addressing roadblocks between your products and their … Read more
A problem well stated is a problem half solved. – Charles Kettering A Product Manager dons numerous hats – that of a skilled negotiator, a conflict resolver, a smart bargainer, a product visionary, a smooth communicator, and so on. But the most important role this individual plays is that of a problem solver. So yes, … Read more
Imagine you’ve gone to dine at an upscale Parisian restaurant. The vibe inside is awash with enough French disdain to intimidate the best of us. You’re seated and then handed a menu in chaste French. Enter, the charming serveur. He treats you with genuine courtesy, overlooks your horrific pronunciation of “bouillabaisse”, and gently proffers the … Read more
If there’s one way to describe the agile development process to novices, it is this – agile is all about incrementally delivering software, bypassing unnecessary overheads, and working collaboratively towards the greater good of the project. Perfection is left out of the equation, as products can always be enhanced down the road. The actual process … Read more
MVP, or Minimum Viable Product, is an often-used terminology that finds its origins in the Lean and Agile development process. It has now become common in software development parlance. Although the concept was coined by Frank Robinson, MVP became more mainstream after Eric Ries described it in his book The Lean Startup, “ A key … Read more
For enterprise product owners, making themselves available on enterprise mobile apps brings a unique set of challenges. It’s a major reason why some enterprises are hesitant in adopting an enterprise mobile strategy for their applications. The complex, functionally-heavy nature of enterprise mobile applications makes it difficult to convert them into a wholesome mobile UX. It … Read more
The path of innovation is a complex one to tread on. Especially in an environment where conformity is usually the norm. So, when you have to convince a bunch of skeptical stakeholders of a radical concept such as a minimum viable product, things can get a whole lot slippery. We’re sold on the idea of … Read more
The term ‘Minimum Viable Product’, or MVP was first coined by product development expert, Frank Robinson, who defined it to be a product with a set of core features that allows it to be used in a way it’s meant to be, and nothing more. In other words, an MVP is “The smallest thing that … Read more
The current pandemic has truly shone the spotlight on the…
Here’s some food for thought – what would happen if companies took the bold step of curating the user experience of their employees with as much zeal as they did for their customers? What kind of a world would that be like? Here’s an average scenario in a telecom company. Oftentimes, their customer service agents … Read more