User Experience (UX) is a critical aspect of design that focuses on enhancing user satisfaction and usability of digital products. It encompasses the entire user journey, from initial interaction to completion of tasks. UX designers strive to create intuitive, accessible, and enjoyable experiences by understanding user needs, behaviors, and preferences. Through research, prototyping, and testing, UX designers aim to optimize the product’s interface and interactions. A well-crafted UX can lead to increased user engagement, higher retention rates, and improved customer loyalty. In the digital age, delivering a seamless and delightful UX is crucial for the success of any product or service.
Digital healthcare products have been notorious for their suboptimal UX owing to their complexity (individually and as a part of the platforms and interconnected systems), the demands of industry standards, cascading dependencies, the expected resistance to change, and not to forget, this – So, how can healthcare product leaders make sure they’re taking decisions in … Read more
In 2001, two Americans started a side project to explore the scope of email marketing at scale. This business was bootstrapped from day one and continued to be till they were acquired for a whopping $12 billion by Intuit in the year 2021. In the two decades, this so-called side-project turned into a unicorn for … Read more
11,000 submissions. 56 participating nations. And 3 of our projects made it to the winners’ list of iF Design Awards 2023! Founded in 1953 in Berlin, Germany, the iF Design Organization is a global symbol of excellence in design. Their annual competition invites independent, high-profile design experts from all over the world to be part … Read more
News of incessant layoffs and resizing has ensured that 2023 was going to be a killjoy even before it actually began. Budget cuts across the tech and product industry are now having an inevitable impact on UI-UX design costs as well. Well, if there was a silver lining in these glum times, it is that … Read more
Do you ever wonder? In the era where the democratization of content is the norm, TikTok rose to the top by flipping the script and taking the power of choice away from its users. But it’s not. Instead of giving users the freedom to explore and discover content, TikTok curates a selection of the most … Read more
My deep-set mistrust of all kinds of status indicators stemmed from the washing machine timer. How does one explain a normal cycle that’s supposed to take 40 minutes and is still spinning, even 60 minutes later? What level of Inception-style sorcery are these machines trying to pull off? It’s true, status indicators are tricky business. … Read more
Remember how B2B sales used to be? A lot of cold calling, and a lot of parroting of scripted dialogues. Here’s a trip down memory lane, just for you. Gone are those days when B2B enterprise sales were all about pounding the pavement and making those pesky sales calls – nowadays, a lot of B2B … Read more
Well, what can one say about a year that was bookended by perhaps the two most contradictory events that captivated most of the world? We’d barely stepped into the year and on came a phenomenon that had the world and its grandma hooked, only to have ended it with the dramatic downfall of a rather … Read more
Taylor Swift’s latest album, Midnights, topped the charts worldwide. When she announced her upcoming tour in 2023, after five years, millions of fans blocked their days out to see her perform, arranged travel in distant areas, and maybe signed up for credit cards to get the said presale codes. All this is for a chance … Read more
I recently came across the fascinating design work of Tomohiro Okazaki, a Tokyo-based designer. One of his works includes a series of animations with matchsticks as a subject made into infinite configurations. He took multiple other objects, such as paper and paint, to create visionary spatial interactions using stop-motion animation. See for yourself View this … Read more