Future-Proofing Your Product Strategy: Will It Stand the Test of Time?

You’ve scheduled a video conferencing call with 3 individuals from your client’s team, based in different locations around the world. It’s time for the call, and you join in. Suddenly, there is a barrage of notifications. Your phone rings – one person’s phoned to tell you that you’d shared a desktop link, and they couldn’t … Read more

Can UX Teams Conquer Stakeholder Engagement? Yes, with This 5-Step Proven Strategy.

Ask any designer you know about their professional pet peeves and the most likely answer wouldn’t be anything design- or creativity-related. It’s bound to be something related to their stakeholders. Source Carrying out insightful research, designing for your users, and understanding the business goals… they’re the easy parts. Getting stakeholder buy-in on those designs or … Read more

Achieving Excellence in Scaling SaaS With 3 User-Centric Strategies

A future-proof SaaS product that stands the test of time – a pipe dream for most product leaders. Wait, can we really call scaling SaaS to ensure it’s sustainable growth a pipe dream? Atlassian, the creators of Jira and Confluence, are a behemoth in the SaaS arena with 83% of Fortune 500 companies using their products … Read more

7 Things You Can Do Now to Enhance your B2B Product’s Experience

You instinctively know how to hold a coffee mug or unlock your house. But, what if you’re asked to conduct surgery? Land an airplane? You’d be clueless, wouldn’t you? Psychologists and interaction design researchers Klaus Bærentsen and Johan Trettvik, state that everything humans know how to do has been learned by them at some point … Read more

Lean UX in Action: How to Maximize Productivity and Minimize Waste

No other service experiences have the potential to involve so many different people or to have such dire consequences when something goes wrong. To make my point, here’s what an average day in a healthcare delivery setup looks like – On the one hand, a team of doctors and nurses is performing surgery. Not too … Read more