Product management is a strategic role that involves overseeing the development and lifecycle of a product, from conception to launch and beyond. Product managers are responsible for defining the product vision, conducting market research, gathering customer feedback, and collaborating with cross-functional teams to prioritize and deliver valuable features. They act as a bridge between business, design, and engineering, ensuring that the product meets user needs and achieves business goals. Effective product management requires a combination of strategic thinking, analytical skills, and strong communication to drive product success in a competitive market.
You’ve scheduled a video conferencing call with 3 individuals from your client’s team, based in different locations around the world. It’s time for the call, and you join in. Suddenly, there is a barrage of notifications. Your phone rings – one person’s phoned to tell you that you’d shared a desktop link, and they couldn’t … Read more
Imagine investing heavily in assembling an elite in-house design team, only to watch your project timelines stretch and budgets bloat, all while the quality of output struggles to meet expectations. This is a reality for many organizations that leap into building an in-house design team without integrating Design Ops into their strategy. The truth is, … Read more
Design debt, a term often whispered in the corridors of software and product development, casts a long shadow over the industry. It’s the unseen cost that accumulates when teams opt for quick fixes over the best solutions, leading to a backlog of issues that need to be addressed later, often at a much higher cost. … Read more
Remember Google’s Santa Tracker that was created to commemorate Christmas last year? Well, the fabulous Santa Tracker that captivated the young and old alike came to life because the brilliant minds at Google decided to outsource UX design for that project. Savvy product leaders realize the importance of working smarter, not harder, and focus their … Read more
Ask any designer you know about their professional pet peeves and the most likely answer wouldn’t be anything design- or creativity-related. It’s bound to be something related to their stakeholders. Source Carrying out insightful research, designing for your users, and understanding the business goals… they’re the easy parts. Getting stakeholder buy-in on those designs or … Read more
Here we go, again. It’s that time of year when we’re looking forward to the holidays and in a mad rush to tick off every item on our year-end to-do list. A list that includes product budgeting for the next year. The endless number crunching. The prioritizing. Then arguing with stakeholders, and redoing it all … Read more
Netflix’s 2019 show “Tidying Up with Marie Kondo” ignited a decluttering movement, inspiring viewers to adopt Kondo’s Japanese-inspired method for organizing their homes. The results are remarkable, with enthusiasts experiencing more serene living spaces and enhanced relationships with their partners. Central to this approach is the guiding principle of retaining only items that genuinely “spark … Read more
Picture this: You’re a new client of a company, excited to implement their advanced project management tool across your organization. The onboarding process begins with a promising start: That’s a lot of new platforms and interfaces to catch up to. Plus, each of their team operates in isolation, unaware of your interactions with other departments, … Read more
While discussing product design, product leaders often find themselves immersed in dialogue, saying, “We desire simplicity for beginners,” Meanwhile many assert, “But what about the experts?” This conundrum takes center stage, especially in the SaaS market, where in 2022, a significant 60% of global revenue was credited to large enterprises with over 1000 employees. Beginners … Read more
Product leaders, Hello, Bonjour, Hola, 你好, नमस्ते, Guten Tag, こんにちは, Привет, Merhaba, Jó Napot, Здраво! Every SaaS brand dreams of sky-high adoption rates and users turning into raving fans. But what if that dream falters at the starting line? Most of your users will sidestep a product that doesn’t communicate in their vernacular. According to … Read more