Outsourcing UX Design: The Best Product Decision You’ll Ever Make

Remember Google’s Santa Tracker that was created to commemorate Christmas last year?  Well, the fabulous Santa Tracker that captivated the young and old alike came to life because the brilliant minds at Google decided to outsource UX design for that project. Savvy product leaders realize the importance of working smarter, not harder, and focus their … Read more

How Good Design Can Transform User Adoption Rates for SaaS Apps

Ever wonder why some SaaS tools are universally loved while others barely get a nod? It often boils down to the design and user-centricity of a product. “Design methodology tailored to organizational needs is the gateway to successful user adoption.” Steve Judge and Brian Thompson This insight is particularly poignant today, where employees navigate multiple … Read more

Top 3 Business Benefits of Outsourcing UX Design Teams

Remember Google’s Santa Tracker that was created to commemorate Christmas last year? It was unmissable, of course. They sure do have genius designers at Google.  Well, yes, but also – no. Because the fabulous Santa Tracker that captivated the young and old alike was created by an outsourced design team. Quite like Slack teamed up … Read more

5 UX Best Practices To Follow When Designing Status Indicators

My deep-set mistrust of all kinds of status indicators stemmed from the washing machine timer. How does one explain a normal cycle that’s supposed to take 40 minutes and is still spinning, even 60 minutes later? What level of Inception-style sorcery are these machines trying to pull off? It’s true, status indicators are tricky business. … Read more

Google’s Great UX Experiment – How SEO Updates are Shaping the Future of B2B Companies

Remember how B2B sales used to be? A lot of cold calling, and a lot of parroting of scripted dialogues. Here’s a trip down memory lane, just for you. Gone are those days when B2B enterprise sales were all about pounding the pavement and making those pesky sales calls – nowadays, a lot of B2B … Read more

Taylor Swift’s Eras Tour & The Ticketmaster Fiasco: A Classic UX Failure

Taylor Swift’s latest album, Midnights, topped the charts worldwide. When she announced her upcoming tour in 2023, after five years, millions of fans blocked their days out to see her perform, arranged travel in distant areas, and maybe signed up for credit cards to get the said presale codes. All this is for a chance … Read more

Interaction Design For Pro Designers: The Ultimate Guide

I recently came across the fascinating design work of Tomohiro Okazaki, a Tokyo-based designer. One of his works includes a series of animations with matchsticks as a subject made into infinite configurations. He took multiple other objects, such as paper and paint, to create visionary spatial interactions using stop-motion animation. See for yourself View this … Read more

11 Popular Deleted Product & Features That Users Loved

“If it is not broken, don’t fix it.” I heard this phrase originally from my supervisor at one of my first jobs. It is widely attributed to Thomas Bertram Lance, the director of the Office of Management and Budget during Jimmy Carter’s Presidency. Bert Lance believed that he can save billions if he gets the … Read more

OOUX Example: A Simple Process for Designing Complex Products Using Object-Oriented UX

What do you do when you enter a hotel room for the first time? You find the card key slot to switch on the lights, then get inside, place your bag, and do a quick scan of the room to see what’s where. What you don’t do is jump right into the shower or immediately … Read more