UX design, short for User Experience design, is a process of creating products or services that are easy to use, efficient, and enjoyable for users. It involves understanding user needs, behaviors, and preferences through research and analysis. The goal is to design intuitive and user-friendly interfaces that enhance customer satisfaction. UX designers collaborate with stakeholders, developers, and other team members to create wireframes, prototypes, and conduct usability testing to refine the design. By employing empathy and user-centric approaches, UX design strives to improve interactions, solve user problems, and deliver exceptional digital experiences across various platforms and devices.
Remember Epicurious? Yes, that phenomenal cooking app which was all the rage a few years ago. It would allow users to enter whatever ingredients they had on hand, and the app would suggest innovative recipes using them. Epicurious just flipped the script when it came to conventional cooking apps by letting users rustle up a … Read more
Digital healthcare products have been notorious for their suboptimal UX owing to their complexity (individually and as a part of the platforms and interconnected systems), the demands of industry standards, cascading dependencies, the expected resistance to change, and not to forget, this – So, how can healthcare product leaders make sure they’re taking decisions in … Read more
In 2001, two Americans started a side project to explore the scope of email marketing at scale. This business was bootstrapped from day one and continued to be till they were acquired for a whopping $12 billion by Intuit in the year 2021. In the two decades, this so-called side-project turned into a unicorn for … Read more
Remember Google’s Santa Tracker that was created to commemorate Christmas last year? It was unmissable, of course. They sure do have genius designers at Google. Well, yes, but also – no. Because the fabulous Santa Tracker that captivated the young and old alike was created by an outsourced design team. Quite like Slack teamed up … Read more
11,000 submissions. 56 participating nations. And 3 of our projects made it to the winners’ list of iF Design Awards 2023! Founded in 1953 in Berlin, Germany, the iF Design Organization is a global symbol of excellence in design. Their annual competition invites independent, high-profile design experts from all over the world to be part … Read more
In a noteworthy revelation, a McKinsey study unveils the healthcare AI world as a playground for the “big shots.” With venture capital (VC) funding soaring to a staggering $8.5 billion, it seems the private sector is keeping the pulse of this AI revolution. Brace yourself for a star-studded affair, featuring big tech giants, startups, pharmaceutical … Read more
Alan Cooper, in his seminal book ‘The Inmates Are Running the Asylum’ wrote, “Change is impossible until senior business executives realize that software problems are not technical issues, but are significant business issues”. That was in the year 1999. Enterprise businesses have come a long way ever since. Today, leaders face the challenge of designing … Read more
Picture this: You have been hearing a lot about the dysfunctionality of your system’s filters. You know they are not working for your users. But fixing them across the products will be costly and time-consuming. Meanwhile, you’re working on a new feature that is strategically more important to your business. So you make an exception … Read more
What do you do when you enter a hotel room for the first time? You find the card key slot to switch on the lights, then get inside, place your bag, and do a quick scan of the room to see what’s where. What you don’t do is jump right into the shower or immediately … Read more
“It’s not hard to make decisions when you know what your values are.” – Roy Disney One of the most, or perhaps, the most difficult things to do when running a business or managing a product is decision-making. Decision-making from a position of authority is never really a pleasurable activity, considering the outcome, especially in … Read more