Digital Twin Technology: 3 Applications That Can Transform Healthcare Delivery

In a noteworthy revelation, a McKinsey study unveils the healthcare AI world as a playground for the “big shots.” With venture capital (VC) funding soaring to a staggering $8.5 billion, it seems the private sector is keeping the pulse of this AI revolution. Brace yourself for a star-studded affair, featuring big tech giants, startups, pharmaceutical … Read more

OOUX Example: A Simple Process for Designing Complex Products Using Object-Oriented UX

What do you do when you enter a hotel room for the first time? You find the card key slot to switch on the lights, then get inside, place your bag, and do a quick scan of the room to see what’s where. What you don’t do is jump right into the shower or immediately … Read more

The Strength of the Pack Is the Wolf…

A few weeks into this Bizarro world of self-isolation and social distancing, we as a team have comfortably settled into the whole concept of remote working. Sure, as individual members we’ve had our brushes with freelancing or working from home. But this global emergency has forced us as parts of a team to disperse overnight, … Read more

4 Superpowers of Every Designer

There happen to be a multitude of dimensions that fall under the functions of a designer, from making cake toppers to building bridges, and from securing your bank’s app to deciding the precise shade of Thanos’ purple visage. All things said and done, it’s safe to say that their work involves tremendous people-pleasing maneuvers. And … Read more

Hire or Build? The big UX question

If you are entering the UX sphere and starting to see the necessity of incorporating UX into your development cycle, you might wonder if it is worth building an in-house team. Or should you just hire a design firm to be your UX consultants? This dilemma is not unique but the solution to it is. … Read more

Why Discuss UX in the Boardroom?

Investing in User Experience (UX) is a huge deal for most companies. In boardrooms across the world, the topic of investing in UX tends to come up as an afterthought in most cases. Such conversations tend to be hasty and unremarkable; consequentially, meager UX budgets are relegated to being sourced with great difficulty. More often … Read more