UI Designers are skilled professionals who specialize in creating visually appealing and intuitive user interfaces for digital products. They play a crucial role in crafting layouts, selecting color schemes, typography, and iconography to enhance the overall user experience. UI designers collaborate closely with UX designers, product managers, and developers to ensure the interface aligns with user needs and business goals. They utilize design software and tools to create prototypes and interactive mockups, allowing for iterative design improvements. With a deep understanding of user behavior and industry best practices, UI designers create engaging and user-centric interfaces that captivate users and drive the success of digital products.
Do you ever wonder? In the era where the democratization of content is the norm, TikTok rose to the top by flipping the script and taking the power of choice away from its users. But it’s not. Instead of giving users the freedom to explore and discover content, TikTok curates a selection of the most … Read more
Quick, tell me what comes to mind when you hear “tallest building in the world”? The Burj Khalifa? Or maybe the Empire State? How about the word ‘heart’ – what do you visualize when you hear that word? The most probable guess is that the heart icon ❤️- is what comes to mind, instead of … Read more
“If it is not broken, don’t fix it.” I heard this phrase originally from my supervisor at one of my first jobs. It is widely attributed to Thomas Bertram Lance, the director of the Office of Management and Budget during Jimmy Carter’s Presidency. Bert Lance believed that he can save billions if he gets the … Read more
What if you got a chance to visit the Louvre Museum in Paris, but could spend no more than 15 minutes there? Chances are you’d rush to the Salle des États, the largest display room in the museum and home to the superstar herself, the Mona Lisa. There’s a solid reason why the Mona Lisa … Read more
“If we want users to like our software we should design it to behave like a likable person: respectful, generous, and helpful.” – Alan Cooper There probably isn’t a better way to encapsulate what a good user interface should be. In fact, the 4 golden rules of UI design exist to ensure that the UI … Read more
3D animations, gamification, multidirectional navigation – mobile app design holds tremendous potential to dazzle users. But, all of these ideas come to a grinding halt at the mention of ‘enterprise mobile applications’. You see, enterprise applications are quite like the inside of an airplane’s cockpit. An intimidating array of buttons, levers, controls, and screens as … Read more
Are you someone whose sprints are completed by moving merely a muscle or two? Are you someone who is completely sedentary whilst being agile? If you’ve answered in the affirmative, it’s pretty clear that your world functions on a slightly different plane. Being a part of the UX design community, the way you perceive and … Read more
Imagine you’ve gone to dine at an upscale Parisian restaurant. The vibe inside is awash with enough French disdain to intimidate the best of us. You’re seated and then handed a menu in chaste French. Enter, the charming serveur. He treats you with genuine courtesy, overlooks your horrific pronunciation of “bouillabaisse”, and gently proffers the … Read more
Designing user interfaces is all about following the set rules of design aesthetics and visual hierarchy. Pay attention to these rules and you’re more likely to come up with simple, user-friendly interfaces that get the job done. However, there are times when UI designers, in their quest for creativity, try to experiment a bit too … Read more
The Interaction Design Foundation defines ease of use as a basic concept that describes how easily users can use a product. A usability concept, ease of use covers UX elements concerning the ease with which users can learn, discover content and do more with a design/product. “Ease of use may be invisible, but its absence … Read more