Sanjoli Jain 
Who remembers Lisa, the computer? Yep, that quirky piece of tech history that felt futuristic at the time. From tapping away on Lisa’s keys to now having AI weave into practically every step of our digital lives, it’s been quite the ride. Nowadays, there’s an AI tool for just about everything—yes, even the nuanced world … Read more
Choosing the right UI/UX design agency for your B2B digital product is a pivotal decision that directly influences your success and market standing. A poor choice can do more than drain time and resources—it can derail product timelines, disrupt strategic plans, and have long-term financial consequences. This isn’t a decision to take lightly; partnering with … Read more
Design debt, a term often whispered in the corridors of software and product development, casts a long shadow over the industry. It’s the unseen cost that accumulates when teams opt for quick fixes over the best solutions, leading to a backlog of issues that need to be addressed later, often at a much higher cost. … Read more
UX research emerges as a pivotal factor in crafting user-centered designs and strategies. This process, often undervalued in real-world scenarios, is crucial for understanding user behaviors, needs, and preferences. User research aims to centralize the user in the design and development process, whether through interviews, usability studies, or other methods. It’s a beacon that illuminates … Read more
Netflix’s 2019 show “Tidying Up with Marie Kondo” ignited a decluttering movement, inspiring viewers to adopt Kondo’s Japanese-inspired method for organizing their homes. The results are remarkable, with enthusiasts experiencing more serene living spaces and enhanced relationships with their partners. Central to this approach is the guiding principle of retaining only items that genuinely “spark … Read more
Picture this: You’re a new client of a company, excited to implement their advanced project management tool across your organization. The onboarding process begins with a promising start: That’s a lot of new platforms and interfaces to catch up to. Plus, each of their team operates in isolation, unaware of your interactions with other departments, … Read more
UX-led companies are the future. Look at the big guns: Apple, Slack, Intuit, IBM, Salesforce, Atlassian, Adobe – the list goes on. But how did investing in enterprise UX design elevate these companies above their competitors in the market? They leveraged UX to narrow the gap between user and enterprise software. They got the gist … Read more
While discussing product design, product leaders often find themselves immersed in dialogue, saying, “We desire simplicity for beginners,” Meanwhile many assert, “But what about the experts?” This conundrum takes center stage, especially in the SaaS market, where in 2022, a significant 60% of global revenue was credited to large enterprises with over 1000 employees. Beginners … Read more
Product leaders, Hello, Bonjour, Hola, 你好, नमस्ते, Guten Tag, こんにちは, Привет, Merhaba, Jó Napot, Здраво! Every SaaS brand dreams of sky-high adoption rates and users turning into raving fans. But what if that dream falters at the starting line? Most of your users will sidestep a product that doesn’t communicate in their vernacular. According to … Read more
Ever wonder why some SaaS tools are universally loved while others barely get a nod? It often boils down to the design and user-centricity of a product. “Design methodology tailored to organizational needs is the gateway to successful user adoption.” Steve Judge and Brian Thompson This insight is particularly poignant today, where employees navigate multiple … Read more