The hierarchy of UX needs is my go-to framework when it comes to designing AI experiences that users not only adopt but rely on. Just like any pyramid, you have to build a strong foundation before you can start stacking the more advanced layers on top. In AI, especially in healthcare, trust is the key … Read more
You’ve scheduled a video conferencing call with 3 individuals from your client’s team, based in different locations around the world. It’s time for the call, and you join in. Suddenly, there is a barrage of notifications. Your phone rings – one person’s phoned to tell you that you’d shared a desktop link, and they couldn’t … Read more
Remember Epicurious? Yes, that phenomenal cooking app which was all the rage a few years ago. It would allow users to enter whatever ingredients they had on hand, and the app would suggest innovative recipes using them. Epicurious just flipped the script when it came to conventional cooking apps by letting users rustle up a … Read more
Are you still on the fence about getting a UX audit for your healthcare app? We get it. When you’re preoccupied with a dip in your product’s performance, it’s natural to question every solution offered to you. But here’s the truth – conducting UX audits is an effective way to identify potential problems and take … Read more
Imagine this… You’ve undergone a barrage of medical tests for a persistent niggle, and it’s finally time for your doctor’s appointment. Your anxiety is through the roof. The receptionist at the clinic turns out to be a friendly AI interface. It welcomes you and directs you to wait until your turn arrives. It communicates the … Read more
Who remembers Lisa, the computer? Yep, that quirky piece of tech history that felt futuristic at the time. From tapping away on Lisa’s keys to now having AI weave into practically every step of our digital lives, it’s been quite the ride. Nowadays, there’s an AI tool for just about everything—yes, even the nuanced world … Read more
What is the one thing that we humans find most endearing about our interactions and relationships? It’s when someone pays attention to us and delivers what we like, just how we like it. Businesses that know and act upon this are the ones that turn their customers into loyalists for life. Salesforce Einstein, for instance, … Read more
Imagine investing heavily in assembling an elite in-house design team, only to watch your project timelines stretch and budgets bloat, all while the quality of output struggles to meet expectations. This is a reality for many organizations that leap into building an in-house design team without integrating Design Ops into their strategy. The truth is, … Read more
Koru UX Design won 2 iF Design Awards as announced by the iF Design Foundation in Berlin, Germany. The globally recognized iF Design Awards have been a symbol of outstanding design since 1953. With 10,800 entries from 72 countries, this is one of the most prestigious design competitions in the world. The team from Koru … Read more
Choosing the right UI/UX design agency for your B2B digital product is a pivotal decision that directly influences your success and market standing. A poor choice can do more than drain time and resources—it can derail product timelines, disrupt strategic plans, and have long-term financial consequences. This isn’t a decision to take lightly; partnering with … Read more