User research is a crucial process that aims to understand the needs, behaviors, and preferences of target users. Through various methodologies like surveys, interviews, and usability testing, businesses gain valuable insights into user motivations and pain points. User research enables teams to create user-centric products, services, and experiences that cater to the specific requirements of their audience. By identifying user challenges and preferences early in the development process, companies can avoid costly mistakes and build solutions that resonate with their target market. User research is an ongoing and iterative process that empowers organizations to continuously improve their offerings based on user feedback and changing market demands.
My deep-set mistrust of all kinds of status indicators stemmed from the washing machine timer. How does one explain a normal cycle that’s supposed to take 40 minutes and is still spinning, even 60 minutes later? What level of Inception-style sorcery are these machines trying to pull off? It’s true, status indicators are tricky business. … Read more
In a noteworthy revelation, a McKinsey study unveils the healthcare AI world as a playground for the “big shots.” With venture capital (VC) funding soaring to a staggering $8.5 billion, it seems the private sector is keeping the pulse of this AI revolution. Brace yourself for a star-studded affair, featuring big tech giants, startups, pharmaceutical … Read more
Alan Cooper, in his seminal book ‘The Inmates Are Running the Asylum’ wrote, “Change is impossible until senior business executives realize that software problems are not technical issues, but are significant business issues”. That was in the year 1999. Enterprise businesses have come a long way ever since. Today, leaders face the challenge of designing … Read more
Picture this: You have been hearing a lot about the dysfunctionality of your system’s filters. You know they are not working for your users. But fixing them across the products will be costly and time-consuming. Meanwhile, you’re working on a new feature that is strategically more important to your business. So you make an exception … Read more
“Ugh, Monday’s here already!”“I just can’t wait for this project to end and finally take a break.”“I’m tired of being tired all the time.” It’s startling how often we hear these things being said all around us but are too immersed in a whirlpool of our own tasks and to-dos to even notice. Sure, we’re … Read more
“It’s not hard to make decisions when you know what your values are.” – Roy Disney One of the most, or perhaps, the most difficult things to do when running a business or managing a product is decision-making. Decision-making from a position of authority is never really a pleasurable activity, considering the outcome, especially in … Read more
To hire or not to hire an external UX design team, is a conundrum. It’s like having your cake and eating it too – a tantalizing thought, but can it actually be done? Plus, the buzz around the strategic benefits of UX design has created a hunger for design-focused companies with UX expertise. It has … Read more
“Design creates culture. Culture shapes values. Values determine the future.” — Robert L. Peters It’s no surprise that large organizations are ushering in a radical functional change by inching closer towards a design-centric style of management. Mind you, the ‘design’ here transcends aesthetics, touching upon applying the principles to the way people function. Design thinking … Read more
Creative jobs have an undeniable cool edge to them. Whenever someone asks the age-old question, “So what do you do?” And the answer is a creative field like UX UI design, product design, graphic design, film making, or motion graphics, the reaction is often a mix of amazement and envy. People love working in creative … Read more
A problem well stated is a problem half solved. – Charles Kettering A Product Manager dons numerous hats – that of a skilled negotiator, a conflict resolver, a smart bargainer, a product visionary, a smooth communicator, and so on. But the most important role this individual plays is that of a problem solver. So yes, … Read more