Design Principles: The Guiding Light for all Your Product Decisions

“It’s not hard to make decisions when you know what your values are.” – Roy Disney One of the most, or perhaps, the most difficult things to do when running a business or managing a product is decision-making. Decision-making from a position of authority is never really a pleasurable activity, considering the outcome, especially in … Read more

Interaction Design Mistakes: The Dos and Don’ts

Before we discuss interaction design, UX design guru Don Norman defines ‘usability’ to as a combination of 5 quality components – It was important to go over this definition of usability before we dived into the interaction design dos and don’ts. As UI designers, we often find ourselves guilty of forgetting these components of usability … Read more