How Big Techs Save Development Waste? 4 Thrifty Strategies for Rapid Growth

In 2001, two Americans started a side project to explore the scope of email marketing at scale. This business was bootstrapped from day one and continued to be till they were acquired for a whopping $12 billion by Intuit in the year 2021. In the two decades, this so-called side-project turned into a unicorn for … Read more

Koru UX Design Shines at iF Design Awards 2023 with Three Wins

11,000 submissions. 56 participating nations. And 3 of our projects made it to the winners’ list of iF Design Awards 2023! Founded in 1953 in Berlin, Germany, the iF Design Organization is a global symbol of excellence in design.  Their annual competition invites independent, high-profile design experts from all over the world to be part … Read more

How Disruptive Design Patterns Change the Way You Interact on the Web

Do you ever wonder? In the era where the democratization of content is the norm, TikTok rose to the top by flipping the script and taking the power of choice away from its users. But it’s not. Instead of giving users the freedom to explore and discover content, TikTok curates a selection of the most … Read more

Digital Twin Technology: 3 Applications That Can Transform Healthcare Delivery

In a noteworthy revelation, a McKinsey study unveils the healthcare AI world as a playground for the “big shots.” With venture capital (VC) funding soaring to a staggering $8.5 billion, it seems the private sector is keeping the pulse of this AI revolution. Brace yourself for a star-studded affair, featuring big tech giants, startups, pharmaceutical … Read more

Breaking Free From UX Debt: 6 Ways to Improve Your Product’s User Experience Now

Picture this: You have been hearing a lot about the dysfunctionality of your system’s filters. You know they are not working for your users. But fixing them across the products will be costly and time-consuming. Meanwhile, you’re working on a new feature that is strategically more important to your business. So you make an exception … Read more

Design Principles: The Guiding Light for all Your Product Decisions

“It’s not hard to make decisions when you know what your values are.” – Roy Disney One of the most, or perhaps, the most difficult things to do when running a business or managing a product is decision-making. Decision-making from a position of authority is never really a pleasurable activity, considering the outcome, especially in … Read more

6 Mobile UX Best Practices You Need to Follow

What if you got a chance to visit the Louvre Museum in Paris, but could spend no more than 15 minutes there? Chances are you’d rush to the Salle des États, the largest display room in the museum and home to the superstar herself, the Mona Lisa. There’s a solid reason why the Mona Lisa … Read more

How to Make Your Organization UX-friendly

“Design creates culture. Culture shapes values. Values determine the future.” — Robert L. Peters It’s no surprise that large organizations are ushering in a radical functional change by inching closer towards a design-centric style of management. Mind you, the ‘design’ here transcends aesthetics, touching upon applying the principles to the way people function. Design thinking … Read more

Everything You Need To Know About Affinity Mapping

Quick question – what is the one thing that immediately tells you that you are in a UX design company’s office? Here’s the easiest one – you’re sure to see a wall or a whiteboard full of post-it notes affixed, maybe in some sort of a pattern. What you’re looking at is an Affinity Map … Read more

[Infographic] Quick Guide to Constructive Feedback

Creative jobs have an undeniable cool edge to them. Whenever someone asks the age-old question, “So what do you do?” And the answer is a creative field like UX UI design, product design, graphic design, film making, or motion graphics, the reaction is often a mix of amazement and envy. People love working in creative … Read more