Affinity mapping is a collaborative technique used to organize and make sense of large amounts of information or ideas. It involves grouping related concepts, thoughts, or data points into categories to identify patterns, trends, and connections. By visually mapping out these associations, teams can streamline complex information, gain clarity, and uncover valuable insights. Affinity mapping is particularly useful in brainstorming sessions, research analysis, user feedback synthesis, and problem-solving activities. It enables effective decision-making, promotes better understanding among team members, and enhances collaboration. Embrace affinity mapping to unlock the full potential of your data and leverage collective intelligence for improved outcomes.
Quick question – what is the one thing that immediately tells you that you are in a UX design company’s office? Here’s the easiest one – you’re sure to see a wall or a whiteboard full of post-it notes affixed, maybe in some sort of a pattern. What you’re looking at is an Affinity Map … Read more