Product management is a critical function that involves overseeing the entire lifecycle of a product, from conception to launch and beyond. Product managers work closely with cross-functional teams, including engineering, design, marketing, and sales, to develop and execute product strategies. They conduct market research, analyze customer needs, and identify opportunities for new products or product improvements. Throughout the development process, product managers prioritize features, set timelines, and manage resources to deliver high-quality products that meet customer demands. Post-launch, they gather feedback, track performance, and make data-driven decisions to continuously improve the product and drive its success in the market. Effective product management is essential for creating products that align with business goals and resonate with customers.
Every transformative product begins with an informed product discovery phase. Consider Slack. Before securing its foothold in the enterprise communication ecosystem, its development was rooted in exhaustive research on workplace communication pain points, refining its origin from its predecessor, Tiny Speck. Dropbox’s trajectory wasn’t just about offering cloud storage. Their edge came from an incisive … Read more
You instinctively know how to hold a coffee mug or unlock your house. But, what if you’re asked to conduct surgery? Land an airplane? You’d be clueless, wouldn’t you? Psychologists and interaction design researchers Klaus Bærentsen and Johan Trettvik, state that everything humans know how to do has been learned by them at some point … Read more
If you’ve been a part of product design or product management, you’re sure to have heard someone or the other say, ‘Everyone is a UXer.’ Invariably, the person saying this is a UX fellow themselves. But think about it a bit deeper – have you heard anyone ever say that about architects or graphic designers? … Read more
“To the optimist, the glass is half full. To the pessimist, the glass is half empty. But to the product manager, the glass is twice as big as it needs to be!” It goes without saying that product managers perpetually have a lot on their plate. They’re the one-person liaison between the management, design team, … Read more