Lean UX in Action: How to Maximize Productivity and Minimize Waste

No other service experiences have the potential to involve so many different people or to have such dire consequences when something goes wrong. To make my point, here’s what an average day in a healthcare delivery setup looks like – On the one hand, a team of doctors and nurses is performing surgery. Not too … Read more

5 Things Product Managers Can Learn From User Psychology

As a product manager, you’re not totally off track for believing that user psychology comes under the UX domain. But this quote by Frank Chimero puts things in a different light – “People ignore design that ignores people.” Almost every tome on product management harps about the importance of understanding the users in order to … Read more