Usability is a critical aspect of design that focuses on ensuring products and interfaces are user-friendly, intuitive, and efficient. It involves designing with the end-user in mind, considering their needs, preferences, and capabilities. Usability testing and evaluation play a crucial role in identifying potential issues and refining the design to improve user experience. A user-centered approach in the design process involves gathering feedback, iterating on designs, and continuously refining the product based on user insights. By prioritizing usability, designers aim to create products that are easy to learn, efficient to use, and provide a satisfying experience, ultimately leading to higher user satisfaction and engagement.
How often have you heard about the massive importance of customer journeys and each touchpoint within them? As true as this is, nothing drives home a point more than a true-to-life story. Let’s revisit a project we were working on a while ago. The client was a manufacturer of storage devices for the medical apparatus. … Read more
UX hierarchy from bottom to top – functional systems
The path of innovation is a complex one to tread on. Especially in an environment where conformity is usually the norm. So, when you have to convince a bunch of skeptical stakeholders of a radical concept such as a minimum viable product, things can get a whole lot slippery. We’re sold on the idea of … Read more
Uber UX Strategy & Case Study Many people believe the simplicity of Uber’s user experience (UX) was the driving force behind its rapid success – but this isn’t quite the case. Yes, UX had a huge part to play – but there is nothing “simple” about Uber’s UX strategy. The ridesharing app’s rapid success is … Read more