A persona is a fictional representation of a target user or customer segment used in user experience (UX) design and product development. Personas are created based on research and data to represent the needs, goals, behaviors, and characteristics of a specific user group. They help design teams to empathize with users and make informed design decisions, ensuring products meet users’ real-world needs and preferences. Personas are valuable tools for identifying pain points, conducting usability testing, and prioritizing features based on user priorities. By keeping personas in mind throughout the design process, designers can create user-centered solutions and deliver exceptional user experiences.
If a company wants to make the most out of its investment in UX, they first need to define what the most means to them. Every UX design project stems from a different motivation. A vague and unclear design brief often means even the commissioning party isn’t sure of what to expect out of it. … Read more
How often have you heard about the massive importance of customer journeys and each touchpoint within them? As true as this is, nothing drives home a point more than a true-to-life story. Let’s revisit a project we were working on a while ago. The client was a manufacturer of storage devices for the medical apparatus. … Read more
UX hierarchy from bottom to top – functional systems
MVP, or Minimum Viable Product, is an often-used terminology that finds its origins in the Lean and Agile development process. It has now become common in software development parlance. Although the concept was coined by Frank Robinson, MVP became more mainstream after Eric Ries described it in his book The Lean Startup, “ A key … Read more
For enterprise product owners, making themselves available on enterprise mobile apps brings a unique set of challenges. It’s a major reason why some enterprises are hesitant in adopting an enterprise mobile strategy for their applications. The complex, functionally-heavy nature of enterprise mobile applications makes it difficult to convert them into a wholesome mobile UX. It … Read more
The Nielsen-Norman Group defines the user journey map to be “a visualization of the process that a person goes through in order to accomplish a goal”. Oftentimes, designers grapple with the question, how does a user actually use this product? This is a vital question that needs to be answered by every designer. To do … Read more
User Persona are fictional characters used by designers to gain insights into the different types of users. Personas are created by designers on the basis of user data to help reveal more about user characteristics, needs, goals, what delights them, or even what puts them off. Designers create these fictional characters as user personas – … Read more
User Experience is as successful as the accuracy of user knowledge. Which means that the more you know about your user, the better your final product can turn out. What your user wants, thinks, says, needs, and feels, are all important insights for developing a smooth user experience. Empathy maps are a powerful tool that … Read more