A UX culture is an essential aspect of creating user-centered products and services. It involves prioritizing the needs and preferences of users throughout the organization. To foster a strong UX culture, companies must encourage collaboration between cross-functional teams, promote empathy for users’ experiences, and invest in continuous user research and testing. By embracing UX principles and involving designers in strategic decision-making, organizations can create products that meet user expectations and drive customer loyalty. A robust UX culture not only enhances user satisfaction but also contributes to business success by improving customer retention, reducing support costs, and increasing the likelihood of product adoption and success.
It was in 2011 that I started Koru UX Design with all of 3 members. We began with harboring the ambition of shifting the focus of software design from the business to the users. I’m immensely proud that in the years to follow, we did well on our will to prove that a happy user … Read more
Here’s some food for thought – what would happen if companies took the bold step of curating the user experience of their employees with as much zeal as they did for their customers? What kind of a world would that be like? Here’s an average scenario in a telecom company. Oftentimes, their customer service agents … Read more