Niche markets refer to specific and distinct segments within a broader industry or market. These segments are characterized by their specialized needs, preferences, and interests. Companies that target niche markets focus on catering to the specific requirements of a select group of customers, often creating products or services tailored to their unique demands. Embracing a niche strategy allows businesses to differentiate themselves from competitors, build strong customer loyalty, and establish a deeper connection with their audience. Identifying and serving niche markets effectively can lead to increased customer satisfaction, higher profit margins, and a sustainable competitive advantage in the long run.
It was in 2011 that I started Koru UX Design with all of 3 members. We began with harboring the ambition of shifting the focus of software design from the business to the users. I’m immensely proud that in the years to follow, we did well on our will to prove that a happy user … Read more