UX strategies are the deliberate plans and approaches designed to create exceptional user experiences that align with business goals. These strategies encompass a range of activities, from user research and persona development to prototyping and testing. By adopting a user-centered mindset, UX designers can optimize interfaces, navigation, and content to meet user needs and expectations. Continuous feedback loops and data analysis ensure that the UX strategy remains relevant and adaptable to evolving user preferences and market trends. A well-executed UX strategy enhances customer satisfaction, increases user engagement, and ultimately contributes to the success of a product, service, or digital platform.
Remember Google’s Santa Tracker that was created to commemorate Christmas last year? It was unmissable, of course. They sure do have genius designers at Google. Well, yes, but also – no. Because the fabulous Santa Tracker that captivated the young and old alike was created by an outsourced design team. Quite like Slack teamed up … Read more
News of incessant layoffs and resizing has ensured that 2023 was going to be a killjoy even before it actually began. Budget cuts across the tech and product industry are now having an inevitable impact on UI-UX design costs as well. Well, if there was a silver lining in these glum times, it is that … Read more
What do you do when you enter a hotel room for the first time? You find the card key slot to switch on the lights, then get inside, place your bag, and do a quick scan of the room to see what’s where. What you don’t do is jump right into the shower or immediately … Read more
“It’s not hard to make decisions when you know what your values are.” – Roy Disney One of the most, or perhaps, the most difficult things to do when running a business or managing a product is decision-making. Decision-making from a position of authority is never really a pleasurable activity, considering the outcome, especially in … Read more
To hire or not to hire an external UX design team, is a conundrum. It’s like having your cake and eating it too – a tantalizing thought, but can it actually be done? Plus, the buzz around the strategic benefits of UX design has created a hunger for design-focused companies with UX expertise. It has … Read more
What if you got a chance to visit the Louvre Museum in Paris, but could spend no more than 15 minutes there? Chances are you’d rush to the Salle des États, the largest display room in the museum and home to the superstar herself, the Mona Lisa. There’s a solid reason why the Mona Lisa … Read more
“Design creates culture. Culture shapes values. Values determine the future.” — Robert L. Peters It’s no surprise that large organizations are ushering in a radical functional change by inching closer towards a design-centric style of management. Mind you, the ‘design’ here transcends aesthetics, touching upon applying the principles to the way people function. Design thinking … Read more
Quick question – what is the one thing that immediately tells you that you are in a UX design company’s office? Here’s the easiest one – you’re sure to see a wall or a whiteboard full of post-it notes affixed, maybe in some sort of a pattern. What you’re looking at is an Affinity Map … Read more
That enterprise UX is challenging is perhaps the understatement of the year. And, we at Koru UX have been fortunate enough to tackle a variety of UI and UX design challenges in our projects over the years. While it is true that enterprise systems are highly complex and mission-critical behemoths, human needs and requirements form … Read more
Are you someone whose sprints are completed by moving merely a muscle or two? Are you someone who is completely sedentary whilst being agile? If you’ve answered in the affirmative, it’s pretty clear that your world functions on a slightly different plane. Being a part of the UX design community, the way you perceive and … Read more