Bansi Mehta 
It was in 2011 that I started Koru UX Design with all of 3 members. We began with harboring the ambition of shifting the focus of software design from the business to the users. I’m immensely proud that in the years to follow, we did well on our will to prove that a happy user … Read more
“To the optimist, the glass is half full. To the pessimist, the glass is half empty. But to the product manager, the glass is twice as big as it needs to be!” It goes without saying that product managers perpetually have a lot on their plate. They’re the one-person liaison between the management, design team, … Read more
As the COVID-19 pandemic continues to rage on, the global community is coming to terms with its impact across industries and businesses. While sectors such as supply chain, aviation, hospitality, and manufacturing were severely hit, they have been limping towards recovery in their own way. But if one was to single out a sector that … Read more
Here’s something to ponder over – what’s the best way to study wildlife? A trip to the zoo or a jungle excursion? While the zoo is a cheaper, easier alternative, there is no denying that the jungle is where the real deal lies. Ethnography is exactly like that. It involves the study of the intended … Read more
UX hierarchy from bottom to top – functional systems
For enterprise product owners, making themselves available on enterprise mobile apps brings a unique set of challenges. It’s a major reason why some enterprises are hesitant in adopting an enterprise mobile strategy for their applications. The complex, functionally-heavy nature of enterprise mobile applications makes it difficult to convert them into a wholesome mobile UX. It … Read more
The current pandemic has truly shone the spotlight on the…
So, our marketing manager walks into the office one day, donning this t-shirt which says, “Alexa, play everyone who played me.” And I thought to myself, if that were indeed to happen, Alexa would precisely play everyone who specifically played her. You see, this AI-powered assistant knows all the specifics about you so well that … Read more
In her conversation with Mind the product, Bansi Mehta, CEO of Koru UX Design shared her experience of working with one of her clients. The client was struggling to build a new feature because of an outdated product logic that was getting in the way. The client’s response to this really resonated with me. Instead … Read more
The past decade has witnessed enterprise IT being woken up from its state of stupor, and the awakening is ongoing. It is evolving to acknowledge the user experience (UX) is crucial to its existence, and that sporadic, ornamental upgrades have little to no impact on improving organizational performance. The complexity of enterprise applications stems from … Read more