For enterprise product owners, making themselves available on enterprise mobile apps brings a unique set of challenges. It’s a major reason why some enterprises are hesitant in adopting an enterprise mobile strategy for their applications. The complex, functionally-heavy nature of enterprise mobile applications makes it difficult to convert them into a wholesome mobile UX. It … Read more
The path of innovation is a complex one to tread on. Especially in an environment where conformity is usually the norm. So, when you have to convince a bunch of skeptical stakeholders of a radical concept such as a minimum viable product, things can get a whole lot slippery. We’re sold on the idea of … Read more
The term ‘Minimum Viable Product’, or MVP was first coined by product development expert, Frank Robinson, who defined it to be a product with a set of core features that allows it to be used in a way it’s meant to be, and nothing more. In other words, an MVP is “The smallest thing that … Read more
The current pandemic has truly shone the spotlight on the…
A few weeks into this Bizarro world of self-isolation and social distancing, we as a team have comfortably settled into the whole concept of remote working. Sure, as individual members we’ve had our brushes with freelancing or working from home. But this global emergency has forced us as parts of a team to disperse overnight, … Read more
Here’s some food for thought – what would happen if companies took the bold step of curating the user experience of their employees with as much zeal as they did for their customers? What kind of a world would that be like? Here’s an average scenario in a telecom company. Oftentimes, their customer service agents … Read more
So, our marketing manager walks into the office one day, donning this t-shirt which says, “Alexa, play everyone who played me.” And I thought to myself, if that were indeed to happen, Alexa would precisely play everyone who specifically played her. You see, this AI-powered assistant knows all the specifics about you so well that … Read more
Before we discuss interaction design, UX design guru Don Norman defines ‘usability’ to as a combination of 5 quality components – It was important to go over this definition of usability before we dived into the interaction design dos and don’ts. As UI designers, we often find ourselves guilty of forgetting these components of usability … Read more
We’ve been tracking the efficacy of UX research tools for the past few weeks. Having covered the significance of user personas in a previous post, we’ve moved on to the next – user journey mapping. At its most basic, journey mapping is a compilation of user goals and actions into a timeline. This timeline is … Read more
In her conversation with Mind the product, Bansi Mehta, CEO of Koru UX Design shared her experience of working with one of her clients. The client was struggling to build a new feature because of an outdated product logic that was getting in the way. The client’s response to this really resonated with me. Instead … Read more