You’ve scheduled a video conferencing call with 3 individuals from your client’s team, based in different locations around the world. It’s time for the call, and you join in. Suddenly, there is a barrage of notifications. Your phone rings – one person’s phoned to tell you that you’d shared a desktop link, and they couldn’t … Read more
Picture this: You’re a stakeholder in a company specializing in enterprise SaaS solutions, and your team is embarking on developing a new product. The challenge? Understanding the diverse needs of your potential users. Imagine there are ten different types of users who will interact with your product, each with unique goals and ways of using … Read more
Celebrating its 10th anniversary, Canva revolutionized content creation with its latest offering: a suite of AI-powered tools named literally “Magic Studio”. This platform automates labor-intensive tasks like converting designs into other media formats or instantly editing images through generative AI. One of the suite’s standout features, Magic Switch, enables users to seamlessly convert a design … Read more
UX-led companies are the future. Look at the big guns: Apple, Slack, Intuit, IBM, Salesforce, Atlassian, Adobe – the list goes on. But how did investing in enterprise UX design elevate these companies above their competitors in the market? They leveraged UX to narrow the gap between user and enterprise software. They got the gist … Read more
That enterprise UX is challenging is perhaps the understatement of the year. And, we at Koru UX have been fortunate enough to tackle a variety of UI and UX design challenges in our projects over the years. While it is true that enterprise systems are highly complex and mission-critical behemoths, human needs and requirements form … Read more
Imagine you’ve gone to dine at an upscale Parisian restaurant. The vibe inside is awash with enough French disdain to intimidate the best of us. You’re seated and then handed a menu in chaste French. Enter, the charming serveur. He treats you with genuine courtesy, overlooks your horrific pronunciation of “bouillabaisse”, and gently proffers the … Read more
The path of innovation is a complex one to tread on. Especially in an environment where conformity is usually the norm. So, when you have to convince a bunch of skeptical stakeholders of a radical concept such as a minimum viable product, things can get a whole lot slippery. We’re sold on the idea of … Read more
The current pandemic has truly shone the spotlight on the…
Here’s some food for thought – what would happen if companies took the bold step of curating the user experience of their employees with as much zeal as they did for their customers? What kind of a world would that be like? Here’s an average scenario in a telecom company. Oftentimes, their customer service agents … Read more
So, our marketing manager walks into the office one day, donning this t-shirt which says, “Alexa, play everyone who played me.” And I thought to myself, if that were indeed to happen, Alexa would precisely play everyone who specifically played her. You see, this AI-powered assistant knows all the specifics about you so well that … Read more