UX strategy is a plan of actions designed to reach an improved future state of the organization’s user experience over an established period of time. It is a holistic approach to user experience that takes into account the needs of both the users and the business.
The path of innovation is a complex one to tread on. Especially in an environment where conformity is usually the norm. So, when you have to convince a bunch of skeptical stakeholders of a radical concept such as a minimum viable product, things can get a whole lot slippery. We’re sold on the idea of … Read more
Here’s some food for thought – what would happen if companies took the bold step of curating the user experience of their employees with as much zeal as they did for their customers? What kind of a world would that be like? Here’s an average scenario in a telecom company. Oftentimes, their customer service agents … Read more
Every time I look to hire for the post of UX designer, I shudder to think the applications that we have to go through. UX has become a buzzword across the industry and everyone has realized the potential of the high paying buzzword-job. So we get all sorts of applications, from graphic designers, web developers, … Read more
At Koru UX, we define User Experience to be the value provided to the user when they are using a product. Furthermore, User Experience Design is the process of increasing user satisfaction by improving the usability, accessibility, and delight provided in the product interaction. With design thinking increasingly permeating industries, the complexity of modern businesses … Read more
The 20th century took enough leaps to address issues of complexity and speed. The introduction of cloud-based systems further enhanced the efficiency of business processes. But with time and the use of the internet, the surge in data generated by these applications gave rise to data-driven decision-making, termed Business Intelligence (BI). Now, business managers can … Read more
How exactly does one measure the actual worth of User Experience (UX) to an organization and is there a way to justify the spending on UX? It is quite a challenge to calculate the ROI of UX for B2C products and services, and an even uphill task when it comes to enterprise companies. With user … Read more
Investing in User Experience (UX) is a huge deal for most companies. In boardrooms across the world, the topic of investing in UX tends to come up as an afterthought in most cases. Such conversations tend to be hasty and unremarkable; consequentially, meager UX budgets are relegated to being sourced with great difficulty. More often … Read more
User interfaces have become a commonplace element of physical and virtual products and experiences. Good experience design seamlessly fulfills user needs and lets them accomplish business with ease.
Here’s a story from Netflix’s early days. When Product Manager, Kate Arnold, and her team changed the company’s business model from pay-per-rental to subscription-based, it increased the overall inventory costs. Through their analysis, they found that this was because people tended to watch the latest and most expensive content. To lower this cost, the team … Read more
Uber UX Strategy & Case Study Many people believe the simplicity of Uber’s user experience (UX) was the driving force behind its rapid success – but this isn’t quite the case. Yes, UX had a huge part to play – but there is nothing “simple” about Uber’s UX strategy. The ridesharing app’s rapid success is … Read more