User Experience (UX) is a critical aspect of design that focuses on enhancing user satisfaction and usability of digital products. It encompasses the entire user journey, from initial interaction to completion of tasks. UX designers strive to create intuitive, accessible, and enjoyable experiences by understanding user needs, behaviors, and preferences. Through research, prototyping, and testing, UX designers aim to optimize the product’s interface and interactions. A well-crafted UX can lead to increased user engagement, higher retention rates, and improved customer loyalty. In the digital age, delivering a seamless and delightful UX is crucial for the success of any product or service.
Spooky delays. Blood-chilling loopholes. Lethargic processes rise from the grave. When it comes to UX, the stakes are very high, and there is plenty of room for blunders, enough to give enterprise companies quite a scare. Bad UX is all around you… If you spend enough time researching what bad UX costs, you’ll see it … Read more
Is there a cheaper way to do this? How often is this question put forth in varied contexts during business meetings? Every business, be it large-scale, medium-sized, or newly funded, has a responsibility to be prudent with its spending. Every dollar’s worth of expense is a fight, and spending 30% of the budget on “simply … Read more
In a noteworthy revelation, a McKinsey study unveils the healthcare AI world as a playground for the “big shots.” With venture capital (VC) funding soaring to a staggering $8.5 billion, it seems the private sector is keeping the pulse of this AI revolution. Brace yourself for a star-studded affair, featuring big tech giants, startups, pharmaceutical … Read more
Alan Cooper, in his seminal book ‘The Inmates Are Running the Asylum’ wrote, “Change is impossible until senior business executives realize that software problems are not technical issues, but are significant business issues”. That was in the year 1999. Enterprise businesses have come a long way ever since. Today, leaders face the challenge of designing … Read more
Picture this: You have been hearing a lot about the dysfunctionality of your system’s filters. You know they are not working for your users. But fixing them across the products will be costly and time-consuming. Meanwhile, you’re working on a new feature that is strategically more important to your business. So you make an exception … Read more
What do you do when you enter a hotel room for the first time? You find the card key slot to switch on the lights, then get inside, place your bag, and do a quick scan of the room to see what’s where. What you don’t do is jump right into the shower or immediately … Read more
“Ugh, Monday’s here already!”“I just can’t wait for this project to end and finally take a break.”“I’m tired of being tired all the time.” It’s startling how often we hear these things being said all around us but are too immersed in a whirlpool of our own tasks and to-dos to even notice. Sure, we’re … Read more
To hire or not to hire an external UX design team, is a conundrum. It’s like having your cake and eating it too – a tantalizing thought, but can it actually be done? Plus, the buzz around the strategic benefits of UX design has created a hunger for design-focused companies with UX expertise. It has … Read more
What if you got a chance to visit the Louvre Museum in Paris, but could spend no more than 15 minutes there? Chances are you’d rush to the Salle des États, the largest display room in the museum and home to the superstar herself, the Mona Lisa. There’s a solid reason why the Mona Lisa … Read more
“Design creates culture. Culture shapes values. Values determine the future.” — Robert L. Peters It’s no surprise that large organizations are ushering in a radical functional change by inching closer towards a design-centric style of management. Mind you, the ‘design’ here transcends aesthetics, touching upon applying the principles to the way people function. Design thinking … Read more