UX design, short for User Experience design, is a process of creating products or services that are easy to use, efficient, and enjoyable for users. It involves understanding user needs, behaviors, and preferences through research and analysis. The goal is to design intuitive and user-friendly interfaces that enhance customer satisfaction. UX designers collaborate with stakeholders, developers, and other team members to create wireframes, prototypes, and conduct usability testing to refine the design. By employing empathy and user-centric approaches, UX design strives to improve interactions, solve user problems, and deliver exceptional digital experiences across various platforms and devices.
To hire or not to hire an external UX design team, is a conundrum. It’s like having your cake and eating it too – a tantalizing thought, but can it actually be done? Plus, the buzz around the strategic benefits of UX design has created a hunger for design-focused companies with UX expertise. It has … Read more
What if you got a chance to visit the Louvre Museum in Paris, but could spend no more than 15 minutes there? Chances are you’d rush to the Salle des États, the largest display room in the museum and home to the superstar herself, the Mona Lisa. There’s a solid reason why the Mona Lisa … Read more
“Design creates culture. Culture shapes values. Values determine the future.” — Robert L. Peters It’s no surprise that large organizations are ushering in a radical functional change by inching closer towards a design-centric style of management. Mind you, the ‘design’ here transcends aesthetics, touching upon applying the principles to the way people function. Design thinking … Read more
Quick question – what is the one thing that immediately tells you that you are in a UX design company’s office? Here’s the easiest one – you’re sure to see a wall or a whiteboard full of post-it notes affixed, maybe in some sort of a pattern. What you’re looking at is an Affinity Map … Read more
Creative jobs have an undeniable cool edge to them. Whenever someone asks the age-old question, “So what do you do?” And the answer is a creative field like UX UI design, product design, graphic design, film making, or motion graphics, the reaction is often a mix of amazement and envy. People love working in creative … Read more
Are you someone whose sprints are completed by moving merely a muscle or two? Are you someone who is completely sedentary whilst being agile? If you’ve answered in the affirmative, it’s pretty clear that your world functions on a slightly different plane. Being a part of the UX design community, the way you perceive and … Read more
Product managers aim to create products that fulfill business goals alongside building user satisfaction. But how can one achieve this aim? It’s simple. PMs can achieve this by measuring the usability of the product. In short, through usability metrics or data. Data is a great place to start addressing roadblocks between your products and their … Read more
A problem well stated is a problem half solved. – Charles Kettering A Product Manager dons numerous hats – that of a skilled negotiator, a conflict resolver, a smart bargainer, a product visionary, a smooth communicator, and so on. But the most important role this individual plays is that of a problem solver. So yes, … Read more
Imagine you’ve gone to dine at an upscale Parisian restaurant. The vibe inside is awash with enough French disdain to intimidate the best of us. You’re seated and then handed a menu in chaste French. Enter, the charming serveur. He treats you with genuine courtesy, overlooks your horrific pronunciation of “bouillabaisse”, and gently proffers the … Read more
The healthcare industry might have dodged a pandemic bullet, but it’s still in the throes of a series of long-standing crisis. It’s a draining experience for the users. It’s overwhelmingly bureaucratic. And it’s perilously close to collapse. Physician burnout has exploded with over half (47%) of US physicians reporting at least one symptom of burnout. … Read more