User research is a crucial process that aims to understand the needs, behaviors, and preferences of target users. Through various methodologies like surveys, interviews, and usability testing, businesses gain valuable insights into user motivations and pain points. User research enables teams to create user-centric products, services, and experiences that cater to the specific requirements of their audience. By identifying user challenges and preferences early in the development process, companies can avoid costly mistakes and build solutions that resonate with their target market. User research is an ongoing and iterative process that empowers organizations to continuously improve their offerings based on user feedback and changing market demands.
Priorities and needs are changing in any growing company that is facing new external challenges. Businesses must ensure that their partner teams are aware of the newer skills while keeping old ones current. This will help them keep their results and productivity optimized. Especially, when it comes to partnering with UX design teams. Functional and … Read more
Imagine you’ve gone to dine at an upscale Parisian restaurant. The vibe inside is awash with enough French disdain to intimidate the best of us. You’re seated and then handed a menu in chaste French. Enter, the charming serveur. He treats you with genuine courtesy, overlooks your horrific pronunciation of “bouillabaisse”, and gently proffers the … Read more
With the pandemic-induced distancing still in force, UX research has been more or less forced to be conducted remotely. Ever since the outbreak, UX researchers have gone the remote way to conduct their studies. So, why after all this time, would there be a need for a post like this one. Because there is a … Read more
Here’s something to ponder over – what’s the best way to study wildlife? A trip to the zoo or a jungle excursion? While the zoo is a cheaper, easier alternative, there is no denying that the jungle is where the real deal lies. Ethnography is exactly like that. It involves the study of the intended … Read more
How often have you heard about the massive importance of customer journeys and each touchpoint within them? As true as this is, nothing drives home a point more than a true-to-life story. Let’s revisit a project we were working on a while ago. The client was a manufacturer of storage devices for the medical apparatus. … Read more
The path of innovation is a complex one to tread on. Especially in an environment where conformity is usually the norm. So, when you have to convince a bunch of skeptical stakeholders of a radical concept such as a minimum viable product, things can get a whole lot slippery. We’re sold on the idea of … Read more
Here’s some food for thought – what would happen if companies took the bold step of curating the user experience of their employees with as much zeal as they did for their customers? What kind of a world would that be like? Here’s an average scenario in a telecom company. Oftentimes, their customer service agents … Read more
The Nielsen-Norman Group defines the user journey map to be “a visualization of the process that a person goes through in order to accomplish a goal”. Oftentimes, designers grapple with the question, how does a user actually use this product? This is a vital question that needs to be answered by every designer. To do … Read more
Product leaders know how crucial user research is to uncover users’ needs, behaviors, and motivations so that they can build products users love (and use!). It’s no secret that talking to users is a crucial part of product management. I mean, how else will you know if your product is meeting their needs? But, despite … Read more
User UX research is paramount when it comes to creating a rich and valuable user experience. Done right, it also translates into a product that’s high on quality, utility, as well as business returns. The enterprise context brings with it its unique set of challenges – a large number of stakeholders, legacy systems, and buyers … Read more