You instinctively know how to hold a coffee mug or unlock your house. But, what if you’re asked to conduct surgery? Land an airplane? You’d be clueless, wouldn’t you? Psychologists and interaction design researchers Klaus Bærentsen and Johan Trettvik, state that everything humans know how to do has been learned by them at some point … Read more
Tomer Sharon, Co-founder, and CXO at Anywell, in his insightful talk1 with Mind the Product, illuminated a common pitfall for product leaders: the obsession with granular UX insights. For example the number of clicks, session durations, etc. It becomes easy to lose sight of the overarching narrative when you go too microscopic. Many teams, in … Read more
No other service experiences have the potential to involve so many different people or to have such dire consequences when something goes wrong. To make my point, here’s what an average day in a healthcare delivery setup looks like – On the one hand, a team of doctors and nurses is performing surgery. Not too … Read more
It was back in 1994 that Jakob Nielsen defined and outlined the importance of heuristic evaluation for digital products – Heuristic evaluation is a usability engineering method for finding the usability problems in a user interface design so that they can be attended to as part of an iterative design process. It involves having a … Read more
Digital healthcare products have been notorious for their suboptimal UX owing to their complexity (individually and as a part of the platforms and interconnected systems), the demands of industry standards, cascading dependencies, the expected resistance to change, and not to forget, this – So, how can healthcare product leaders make sure they’re taking decisions in … Read more
The health-tech sector is experiencing an unprecedented boom, with rapid growth and substantial revenue projections reshaping the industry’s landscape. With an expected revenue of USD 809.2 billion by 2030, according to Grand View Research, the opportunities in the digital healthcare space are immense. Digital health technologies have the potential to revolutionize healthcare delivery, making it … Read more
In 2001, two Americans started a side project to explore the scope of email marketing at scale. This business was bootstrapped from day one and continued to be till they were acquired for a whopping $12 billion by Intuit in the year 2021. In the two decades, this so-called side-project turned into a unicorn for … Read more
Remember Google’s Santa Tracker that was created to commemorate Christmas last year? It was unmissable, of course. They sure do have genius designers at Google. Well, yes, but also – no. Because the fabulous Santa Tracker that captivated the young and old alike was created by an outsourced design team. Quite like Slack teamed up … Read more
Many product leaders think they’ve got product discovery covered— they integrate the discovery process at the start of the product design process, interview customers, and run usability tests, done. However, the reality is a bit different. Most businesses only conduct discovery activities sporadically and use the results to validate their existing decisions instead of informing … Read more
11,000 submissions. 56 participating nations. And 3 of our projects made it to the winners’ list of iF Design Awards 2023! Founded in 1953 in Berlin, Germany, the iF Design Organization is a global symbol of excellence in design. Their annual competition invites independent, high-profile design experts from all over the world to be part … Read more