4 Crucial Characteristics that Make or Break Fintech UX

Over the past decade, the financial services industry has undergone a drastic overhaul in terms of technological advancements. Stakeholders looking to maximize their company’s efficiency and profitability began seeking solutions from their IT departments. At the same time, it is also trying to make services more customer-friendly by updating its legacy-era technology. The banking sector … Read more

How to Use Journey Mapping for Your Project

The Nielsen-Norman Group defines the user journey map to be “a visualization of the process that a person goes through in order to accomplish a goal”. Oftentimes, designers grapple with the question, how does a user actually use this product? This is a vital question that needs to be answered by every designer. To do … Read more

Empathy Maps Made Easy: A 10-Minute Guide

User Experience is as successful as the accuracy of user knowledge. Which means that the more you know about your user, the better your final product can turn out. What your user wants, thinks, says, needs, and feels, are all important insights for developing a smooth user experience. Empathy maps are a powerful tool that … Read more

4 Superpowers of Every Designer

There happen to be a multitude of dimensions that fall under the functions of a designer, from making cake toppers to building bridges, and from securing your bank’s app to deciding the precise shade of Thanos’ purple visage. All things said and done, it’s safe to say that their work involves tremendous people-pleasing maneuvers. And … Read more

Understanding the Goals of Patient Portals

Patient portals – those secure online websites which give patients 24/7 access to personal health information – are not gaining as much priority as they deserve, since EHR companies tend to be tight on R&D resources. As a matter of fact, few companies have effectively invested towards the cause of patient portals. As a result, … Read more

The New Big Enterprise Investment – UX

A decade ago, MySpace was huge. The social network took over the internet and stood tenaciously against all the competition that came in with the explosion of the internet. And yet, it took only a Facebook to completely undermine MySpace’s market share. Facebook took over the social media and grew into a network of its … Read more

Top 4 tips for Successful Patient Engagement to Save Millions!

Quick, tell me what springs to mind when you think of a well-designed healthcare institution. Comfortable beds? Easily accessible, spacious waiting rooms? Yes indeed, things like these would be nice. But how about having a well-designed experience right from the moment you think of scheduling a routine hospital visit? Wouldn’t that be nicer? It’s hard … Read more

Koru UX Design Methodology

At Koru UX, we define User Experience to be the value provided to the user when they are using a product. Furthermore, User Experience Design is the process of increasing user satisfaction by improving the usability, accessibility, and delight provided in the product interaction. With design thinking increasingly permeating industries, the complexity of modern businesses … Read more

The Role of UX in Analytics and Reporting

Analytics and reporting are two of the most potent tools that allow us today to be accurate in our approach towards any decision or transaction that can result in a major shift in sustainability and profitability, no matter what the scale. The effects of analytics and reporting are now being amplified several folds by UX … Read more