UX strategy is a plan of actions designed to reach an improved future state of the organization’s user experience over an established period of time. It is a holistic approach to user experience that takes into account the needs of both the users and the business.
You’ve scheduled a video conferencing call with 3 individuals from your client’s team, based in different locations around the world. It’s time for the call, and you join in. Suddenly, there is a barrage of notifications. Your phone rings – one person’s phoned to tell you that you’d shared a desktop link, and they couldn’t … Read more
While discussing product design, product leaders often find themselves immersed in dialogue, saying, “We desire simplicity for beginners,” Meanwhile many assert, “But what about the experts?” This conundrum takes center stage, especially in the SaaS market, where in 2022, a significant 60% of global revenue was credited to large enterprises with over 1000 employees. Beginners … Read more
Product leaders, Hello, Bonjour, Hola, 你好, नमस्ते, Guten Tag, こんにちは, Привет, Merhaba, Jó Napot, Здраво! Every SaaS brand dreams of sky-high adoption rates and users turning into raving fans. But what if that dream falters at the starting line? Most of your users will sidestep a product that doesn’t communicate in their vernacular. According to … Read more
Ever wonder why some SaaS tools are universally loved while others barely get a nod? It often boils down to the design and user-centricity of a product. “Design methodology tailored to organizational needs is the gateway to successful user adoption.” Steve Judge and Brian Thompson This insight is particularly poignant today, where employees navigate multiple … Read more
In 2001, two Americans started a side project to explore the scope of email marketing at scale. This business was bootstrapped from day one and continued to be till they were acquired for a whopping $12 billion by Intuit in the year 2021. In the two decades, this so-called side-project turned into a unicorn for … Read more
To hire or not to hire an external UX design team, is a conundrum. It’s like having your cake and eating it too – a tantalizing thought, but can it actually be done? Plus, the buzz around the strategic benefits of UX design has created a hunger for design-focused companies with UX expertise. It has … Read more
“Design creates culture. Culture shapes values. Values determine the future.” — Robert L. Peters It’s no surprise that large organizations are ushering in a radical functional change by inching closer towards a design-centric style of management. Mind you, the ‘design’ here transcends aesthetics, touching upon applying the principles to the way people function. Design thinking … Read more
A problem well stated is a problem half solved. – Charles Kettering A Product Manager dons numerous hats – that of a skilled negotiator, a conflict resolver, a smart bargainer, a product visionary, a smooth communicator, and so on. But the most important role this individual plays is that of a problem solver. So yes, … Read more
UX design as a core business need is being recognized and acknowledged gradually. What this means is that having design expertise as part of your business function is more vital than ever. Therefore, the process of assembling a design team requires enhanced deliberation than it did, say a couple of years ago, especially in a … Read more
It was in 2011 that I started Koru UX Design with all of 3 members. We began with harboring the ambition of shifting the focus of software design from the business to the users. I’m immensely proud that in the years to follow, we did well on our will to prove that a happy user … Read more