Persona – The Foundation of a Great User Experience

User Persona are fictional characters used by designers to gain insights into the different types of users. Personas are created by designers on the basis of user data to help reveal more about user characteristics, needs, goals, what delights them, or even what puts them off. Designers create these fictional characters as user personas – … Read more

4 Superpowers of Every Designer

There happen to be a multitude of dimensions that fall under the functions of a designer, from making cake toppers to building bridges, and from securing your bank’s app to deciding the precise shade of Thanos’ purple visage. All things said and done, it’s safe to say that their work involves tremendous people-pleasing maneuvers. And … Read more

How to Prioritize User Test Research Questions Effectively

User testing is the core of user experience in more than one ways. User testing allows you to get the right data and employ it for better designs. This is why it is absolutely important to ensure that user testing is done appropriately and effectively. Now the best way to do that is to formulate … Read more

The Ultimate Guide to Working with Remote Contributors

Making it work with  UX remote team is one of the most frequently asked questions in the sphere of UX and design. Quora is buzzing with questions that have very few answers on the subject. And the reason why so many people wonder how to make it work, is that working with remote contributors has … Read more

Hire or Build? The big UX question

If you are entering the UX sphere and starting to see the necessity of incorporating UX into your development cycle, you might wonder if it is worth building an in-house team. Or should you just hire a design firm to be your UX consultants? This dilemma is not unique but the solution to it is. … Read more

Has UX Become a Buzzword Across the Industry?

Every time I look to hire for the post of UX designer, I shudder to think the applications that we have to go through. UX has become a buzzword across the industry and everyone has realized the potential of the high paying buzzword-job. So we get all sorts of applications, from graphic designers, web developers, … Read more

Understanding the Goals of Patient Portals

Patient portals – those secure online websites which give patients 24/7 access to personal health information – are not gaining as much priority as they deserve, since EHR companies tend to be tight on R&D resources. As a matter of fact, few companies have effectively invested towards the cause of patient portals. As a result, … Read more

This is Big – Apple brings Healthcare Upgrades at its 2018 Keynote

Emerging technologies are rapidly redefining the way healthcare is provided to users. The catch here, though, is how useful these fancy-pants upgrades end up being to the end user. Do we really need an app that makes us freak out with alarming prognosis? The widespread use of smartphones coinciding with the Affordable Care Act of … Read more

The New Big Enterprise Investment – UX

A decade ago, MySpace was huge. The social network took over the internet and stood tenaciously against all the competition that came in with the explosion of the internet. And yet, it took only a Facebook to completely undermine MySpace’s market share. Facebook took over the social media and grew into a network of its … Read more

Ensuring Healthcare Compliance with UX

Technological innovations today are the driving force behind assisting the medical community to deliver quality care more effectively, along with improved security, privacy, and regulatory compliance. As healthcare organizations continue to face challenges in terms of providing round-the-clock services online, added complications such as meeting security and compliance standards set by – HIPAA’s equivalent in … Read more