Renuka Savant 
It was back in 1994 that Jakob Nielsen defined and outlined the importance of heuristic evaluation for digital products – Heuristic evaluation is a usability engineering method for finding the usability problems in a user interface design so that they can be attended to as part of an iterative design process. It involves having a … Read more
Digital healthcare products have been notorious for their suboptimal UX owing to their complexity (individually and as a part of the platforms and interconnected systems), the demands of industry standards, cascading dependencies, the expected resistance to change, and not to forget, this – So, how can healthcare product leaders make sure they’re taking decisions in … Read more
11,000 submissions. 56 participating nations. And 3 of our projects made it to the winners’ list of iF Design Awards 2023! Founded in 1953 in Berlin, Germany, the iF Design Organization is a global symbol of excellence in design. Their annual competition invites independent, high-profile design experts from all over the world to be part … Read more
News of incessant layoffs and resizing has ensured that 2023 was going to be a killjoy even before it actually began. Budget cuts across the tech and product industry are now having an inevitable impact on UI-UX design costs as well. Well, if there was a silver lining in these glum times, it is that … Read more
My deep-set mistrust of all kinds of status indicators stemmed from the washing machine timer. How does one explain a normal cycle that’s supposed to take 40 minutes and is still spinning, even 60 minutes later? What level of Inception-style sorcery are these machines trying to pull off? It’s true, status indicators are tricky business. … Read more
Well, what can one say about a year that was bookended by perhaps the two most contradictory events that captivated most of the world? We’d barely stepped into the year and on came a phenomenon that had the world and its grandma hooked, only to have ended it with the dramatic downfall of a rather … Read more
When it comes to building better products, the UX research and discovery phase is all about clarifying our perspective and checking the assumptions we hold about user behavior. While specialist UX researchers are usually the ones responsible for the UX research process, there are times when the product manager may be tasked with conducting it. … Read more
Quick, tell me what comes to mind when you hear “tallest building in the world”? The Burj Khalifa? Or maybe the Empire State? How about the word ‘heart’ – what do you visualize when you hear that word? The most probable guess is that the heart icon ❤️- is what comes to mind, instead of … Read more
Let’s face it, it is inevitable for product leaders to escape backlogs – be it design backlog or development. According to the state of product management annual report, 44% of companies struggle with maintaining consistency in their roadmaps and processes across teams and products. These challenges often stem from multiple inconsistencies across products and gaps … Read more
Is there a cheaper way to do this? How often is this question put forth in varied contexts during business meetings? Every business, be it large-scale, medium-sized, or newly funded, has a responsibility to be prudent with its spending. Every dollar’s worth of expense is a fight, and spending 30% of the budget on “simply … Read more