Research & Discovery is a fundamental stage in the product development process, where teams gather insights and data to inform decision-making. Through comprehensive research, businesses identify market trends, customer needs, and competition analysis. Discovery involves brainstorming, ideation, and defining project scope. This phase sets the foundation for successful product development, ensuring alignment with user expectations and business goals. Various research methods, such as user interviews, surveys, and data analysis, aid in understanding user behavior and preferences. By investing in research & discovery, companies gain valuable insights that lead to innovation, improved user experiences, and ultimately, the development of successful products.
When it comes to building better products, the UX research and discovery phase is all about clarifying our perspective and checking the assumptions we hold about user behavior. While specialist UX researchers are usually the ones responsible for the UX research process, there are times when the product manager may be tasked with conducting it. … Read more