User Experience (UX) is a critical aspect of design that focuses on enhancing user satisfaction and usability of digital products. It encompasses the entire user journey, from initial interaction to completion of tasks. UX designers strive to create intuitive, accessible, and enjoyable experiences by understanding user needs, behaviors, and preferences. Through research, prototyping, and testing, UX designers aim to optimize the product’s interface and interactions. A well-crafted UX can lead to increased user engagement, higher retention rates, and improved customer loyalty. In the digital age, delivering a seamless and delightful UX is crucial for the success of any product or service.
Every time I look to hire for the post of UX designer, I shudder to think the applications that we have to go through. UX has become a buzzword across the industry and everyone has realized the potential of the high paying buzzword-job. So we get all sorts of applications, from graphic designers, web developers, … Read more
Patient portals – those secure online websites which give patients 24/7 access to personal health information – are not gaining as much priority as they deserve, since EHR companies tend to be tight on R&D resources. As a matter of fact, few companies have effectively invested towards the cause of patient portals. As a result, … Read more
The 20th century took enough leaps to address issues of complexity and speed. The introduction of cloud-based systems further enhanced the efficiency of business processes. But with time and the use of the internet, the surge in data generated by these applications gave rise to data-driven decision-making, termed Business Intelligence (BI). Now, business managers can … Read more
Thriving on technology, the healthcare sector has revolutionized the manner in which it functions today. Rendering critical services, it was imperative that healthcare majors upped the ante and delivered on the primary goal of saving lives, and further, even improving the quality of human life via technological innovations. Patients needing specialist emergency services or consultations … Read more
Investing in User Experience (UX) is a huge deal for most companies. In boardrooms across the world, the topic of investing in UX tends to come up as an afterthought in most cases. Such conversations tend to be hasty and unremarkable; consequentially, meager UX budgets are relegated to being sourced with great difficulty. More often … Read more
User interfaces have become a commonplace element of physical and virtual products and experiences. Good experience design seamlessly fulfills user needs and lets them accomplish business with ease.
Facebook has reigned supreme all over our newsfeed over the past few weeks. As details regarding its business model (assimilating user data and selling it to interested buyers) trickle out and its brazen mishandling of user information has resulted in global outrage. Considerable harm has been caused to affect privacy norms, government elections, and even … Read more
Over the last two decades, the increasing use of technology and internet have pushed major business sectors into the information age. As a consequence, now all large businesses can also be referred to as ‘technology companies’. They mostly tend to own or operate off complex enterprise systems. These systems have evolved in nature from being … Read more
Over the years, legacy systems have been questioned on their rigid infrastructure requirements, complex licensing rules, immobility, inadequate support systems, and above all, the mammoth costs required to maintain them. Enterprise users look at seamless cloud integration as a given basic. They are fascinated with the consumer-like interface designs which B2B applications strive to offer. … Read more
Great ideas witness some of the best professional collaborations and friendships on their way to becoming successful products/solutions. Even the smallest enhancement in an Enterprise scale product provokes keen and careful teams to invest their expertise and co-create a delightful UX process. Enterprise teams in a UX agency are often well-spread and keeping everyone on … Read more