Among the whole gamut of human emotions, the best feeling has got to be the one when someone really “gets” us. That incredible feeling when you don’t need to use any extra explanation or justification – the person you’re dealing with knows exactly what you’re going through and has the perfect response to it. Now, … Read more
Enterprise applications and the latest UI trends? Two things I’d never imagined being used in the same sentence. But it’s 2024, and here we are, living in a world where enterprise products are slowly but surely getting onto the UI trends bandwagon. There are thousands of specialty B2B applications, including financial trackers, CRMS, HRMS, ERPs, … Read more
User-centered design (UCD) is an approach that prioritizes human needs, behavior, and capabilities. The experiences designed under UCD accommodate these qualities so that the resultant product gets the required job done effortlessly, rendering happiness and satisfaction to the user. Good design is based on a deep understanding of human psychology and is dependent on effective … Read more
How to Design a CRM System? 5 Actionable Tips on CRM Design
Human beings are naturally hard-wired to identify patterns, even when there may not be any present. Similarly, we tend to follow a pattern when using a new website or an app. We navigate it instinctively and get frustrated if the site does not respond the way we expect it to. If we encounter this frustrating … Read more
User Persona are fictional characters used by designers to gain insights into the different types of users. Personas are created by designers on the basis of user data to help reveal more about user characteristics, needs, goals, what delights them, or even what puts them off. Designers create these fictional characters as user personas – … Read more
User Experience is as successful as the accuracy of user knowledge. Which means that the more you know about your user, the better your final product can turn out. What your user wants, thinks, says, needs, and feels, are all important insights for developing a smooth user experience. Empathy maps are a powerful tool that … Read more
Product leaders know how crucial user research is to uncover users’ needs, behaviors, and motivations so that they can build products users love (and use!). It’s no secret that talking to users is a crucial part of product management. I mean, how else will you know if your product is meeting their needs? But, despite … Read more
There happen to be a multitude of dimensions that fall under the functions of a designer, from making cake toppers to building bridges, and from securing your bank’s app to deciding the precise shade of Thanos’ purple visage. All things said and done, it’s safe to say that their work involves tremendous people-pleasing maneuvers. And … Read more
User UX research is paramount when it comes to creating a rich and valuable user experience. Done right, it also translates into a product that’s high on quality, utility, as well as business returns. The enterprise context brings with it its unique set of challenges – a large number of stakeholders, legacy systems, and buyers … Read more