Bansi Mehta 
User Persona are fictional characters used by designers to gain insights into the different types of users. Personas are created by designers on the basis of user data to help reveal more about user characteristics, needs, goals, what delights them, or even what puts them off. Designers create these fictional characters as user personas – … Read more
Product leaders know how crucial user research is to uncover users’ needs, behaviors, and motivations so that they can build products users love (and use!). It’s no secret that talking to users is a crucial part of product management. I mean, how else will you know if your product is meeting their needs? But, despite … Read more
User UX research is paramount when it comes to creating a rich and valuable user experience. Done right, it also translates into a product that’s high on quality, utility, as well as business returns. The enterprise context brings with it its unique set of challenges – a large number of stakeholders, legacy systems, and buyers … Read more
User testing is the core of user experience in more than one ways. User testing allows you to get the right data and employ it for better designs. This is why it is absolutely important to ensure that user testing is done appropriately and effectively. Now the best way to do that is to formulate … Read more
If you are entering the UX sphere and starting to see the necessity of incorporating UX into your development cycle, you might wonder if it is worth building an in-house team. Or should you just hire a design firm to be your UX consultants? This dilemma is not unique but the solution to it is. … Read more
The approach of Design Thinking in healthcare is a method of problem-solving that focuses on human behavior and needs. The process employs empathy, voluminous idea generation, rapid prototyping, and continuous testing to tackle complex challenges. Human-centered design is about meeting people where they are and really taking their needs and feedback into account. When you … Read more
A decade ago, MySpace was huge. The social network took over the internet and stood tenaciously against all the competition that came in with the explosion of the internet. And yet, it took only a Facebook to completely undermine MySpace’s market share. Facebook took over the social media and grew into a network of its … Read more
Technological innovations today are the driving force behind assisting the medical community to deliver quality care more effectively, along with improved security, privacy, and regulatory compliance. As healthcare organizations continue to face challenges in terms of providing round-the-clock services online, added complications such as meeting security and compliance standards set by – HIPAA’s equivalent in … Read more
At Koru UX, we define User Experience to be the value provided to the user when they are using a product. Furthermore, User Experience Design is the process of increasing user satisfaction by improving the usability, accessibility, and delight provided in the product interaction. With design thinking increasingly permeating industries, the complexity of modern businesses … Read more
Analytics and reporting are two of the most potent tools that allow us today to be accurate in our approach towards any decision or transaction that can result in a major shift in sustainability and profitability, no matter what the scale. The effects of analytics and reporting are now being amplified several folds by UX … Read more