Sanjoli Jain 
Every transformative product begins with an informed product discovery phase. Consider Slack. Before securing its foothold in the enterprise communication ecosystem, its development was rooted in exhaustive research on workplace communication pain points, refining its origin from its predecessor, Tiny Speck. Dropbox’s trajectory wasn’t just about offering cloud storage. Their edge came from an incisive … Read more
Tomer Sharon, Co-founder, and CXO at Anywell, in his insightful talk1 with Mind the Product, illuminated a common pitfall for product leaders: the obsession with granular UX insights. For example the number of clicks, session durations, etc. It becomes easy to lose sight of the overarching narrative when you go too microscopic. Many teams, in … Read more
The health-tech sector is experiencing an unprecedented boom, with rapid growth and substantial revenue projections reshaping the industry’s landscape. With an expected revenue of USD 809.2 billion by 2030, according to Grand View Research, the opportunities in the digital healthcare space are immense. Digital health technologies have the potential to revolutionize healthcare delivery, making it … Read more
In 2001, two Americans started a side project to explore the scope of email marketing at scale. This business was bootstrapped from day one and continued to be till they were acquired for a whopping $12 billion by Intuit in the year 2021. In the two decades, this so-called side-project turned into a unicorn for … Read more
Remember Google’s Santa Tracker that was created to commemorate Christmas last year? It was unmissable, of course. They sure do have genius designers at Google. Well, yes, but also – no. Because the fabulous Santa Tracker that captivated the young and old alike was created by an outsourced design team. Quite like Slack teamed up … Read more
Many product leaders think they’ve got product discovery covered— they integrate the discovery process at the start of the product design process, interview customers, and run usability tests, done. However, the reality is a bit different. Most businesses only conduct discovery activities sporadically and use the results to validate their existing decisions instead of informing … Read more
For those thinking that a roadmap is the key to product success, I have news for you. In his recent talk, Marty Cagan, founder of the Silicon Valley Product Group, listed roadmaps as the number one reason why product teams fail. He pointed out that at least half of the items on a typical roadmap … Read more
Do you ever wonder? In the era where the democratization of content is the norm, TikTok rose to the top by flipping the script and taking the power of choice away from its users. But it’s not. Instead of giving users the freedom to explore and discover content, TikTok curates a selection of the most … Read more
Remember how B2B sales used to be? A lot of cold calling, and a lot of parroting of scripted dialogues. Here’s a trip down memory lane, just for you. Gone are those days when B2B enterprise sales were all about pounding the pavement and making those pesky sales calls – nowadays, a lot of B2B … Read more
Taylor Swift’s latest album, Midnights, topped the charts worldwide. When she announced her upcoming tour in 2023, after five years, millions of fans blocked their days out to see her perform, arranged travel in distant areas, and maybe signed up for credit cards to get the said presale codes. All this is for a chance … Read more