User Experience (UX) is a critical aspect of design that focuses on enhancing user satisfaction and usability of digital products. It encompasses the entire user journey, from initial interaction to completion of tasks. UX designers strive to create intuitive, accessible, and enjoyable experiences by understanding user needs, behaviors, and preferences. Through research, prototyping, and testing, UX designers aim to optimize the product’s interface and interactions. A well-crafted UX can lead to increased user engagement, higher retention rates, and improved customer loyalty. In the digital age, delivering a seamless and delightful UX is crucial for the success of any product or service.
Compiling requirements for your Enterprise products can lead you to a tricky spot where it is hard to determine how much is actually enough. There are several defined methods and templates available to suggest what you should do. Gathering user ux requirements often require inputs from your key stakeholders across products, sales, marketing, legal, and … Read more
Validation is an important aspect of the decision-making exercise, and even more so when its radius of impact spans millions of users who are touched directly or indirectly by the product. A seemingly simple decision such as the correct placement of a button can bring down the error rate and boost the usability score, leaving … Read more
UX consistency has become a global challenge as reported by 3,157 respondents in a recent industry survey. As a product scales, limited collaboration and communication make it difficult for different stakeholders involved in product development to work with a shared vision. Therefore, it is important to follow certain established design rules to ensure that the … Read more
Neil Armstrong’s quote “That’s one small step for man, one giant leap for mankind” has always inspired me. The first of mankind to put step on the moon. On 25th May 1961, President John F Kennedy announced the dramatic and ambitious goal of sending a man to the moon before the end of the decade, … Read more
In digital healthcare, where precision is paramount and margins for error are razor-thin, one might not immediately equate ‘design’ with ‘life or death.’ Yet, here we are. Digital healthcare is intricate. It’s often driven by the minds at the top, those farthest from the daily struggles of healthcare professionals on the ground. And a critical … Read more
Enterprise scale B2B systems are being widely talked about for their poor User Experience in recent times…
Three out of four consumers say that they have spent more money on a company because of a positive customer experience!
Here’s a story from Netflix’s early days. When Product Manager, Kate Arnold, and her team changed the company’s business model from pay-per-rental to subscription-based, it increased the overall inventory costs. Through their analysis, they found that this was because people tended to watch the latest and most expensive content. To lower this cost, the team … Read more
In the last decade, telecom businesses have undergone huge changes due to digitization. The core usage of voice and text services have reduced as social media platforms have presented diversified opportunities for people to connect with each other. A slew of new, upcoming and innovative digital devices as well as over-the-top (OTT) software and applications … Read more
Let’s just admit it – the US (and the world) is witnessing a disappointing election campaign this time, probably the most scandalized one since 1884 in the history of the country. Sure, there is a lot of drama and controversies involved, but when it comes to the things that matter, there’s nothing significant to report. … Read more