Neil Armstrong’s quote “That’s one small step for man, one giant leap for mankind” has always inspired me. The first of mankind to put step on the moon. On 25th May 1961, President John F Kennedy announced the dramatic and ambitious goal of sending a man to the moon before the end of the decade, … Read more
In digital healthcare, where precision is paramount and margins for error are razor-thin, one might not immediately equate ‘design’ with ‘life or death.’ Yet, here we are. Digital healthcare is intricate. It’s often driven by the minds at the top, those farthest from the daily struggles of healthcare professionals on the ground. And a critical … Read more
Enterprise scale B2B systems are being widely talked about for their poor User Experience in recent times…
Enterprise scale B2B systems are being widely talked about for their poor User Experience in recent times…
Three out of four consumers say that they have spent more money on a company because of a positive customer experience!
Here’s a story from Netflix’s early days. When Product Manager, Kate Arnold, and her team changed the company’s business model from pay-per-rental to subscription-based, it increased the overall inventory costs. Through their analysis, they found that this was because people tended to watch the latest and most expensive content. To lower this cost, the team … Read more
In the last decade, telecom businesses have undergone huge changes due to digitization. The core usage of voice and text services have reduced as social media platforms have presented diversified opportunities for people to connect with each other. A slew of new, upcoming and innovative digital devices as well as over-the-top (OTT) software and applications … Read more
Uber UX Strategy & Case Study Many people believe the simplicity of Uber’s user experience (UX) was the driving force behind its rapid success – but this isn’t quite the case. Yes, UX had a huge part to play – but there is nothing “simple” about Uber’s UX strategy. The ridesharing app’s rapid success is … Read more
Let’s just admit it – the US (and the world) is witnessing a disappointing election campaign this time, probably the most scandalized one since 1884 in the history of the country. Sure, there is a lot of drama and controversies involved, but when it comes to the things that matter, there’s nothing significant to report. … Read more
UX Design Checklist While the UX Design industry as a whole has stabilized and well-established rules, UX design for enterprise software and complex systems is quite challenging and requires a specialized set of skills. Our mission at Koru is to end ugly, hard-to-work with software. We know the most impressive, complex systems deliver zero value … Read more