We’ve been tracking the efficacy of UX research tools for the past few weeks. Having covered the significance of user personas in a previous post, we’ve moved on to the next – user journey mapping. At its most basic, journey mapping is a compilation of user goals and actions into a timeline. This timeline is … Read more
In her conversation with Mind the product, Bansi Mehta, CEO of Koru UX Design shared her experience of working with one of her clients. The client was struggling to build a new feature because of an outdated product logic that was getting in the way. The client’s response to this really resonated with me. Instead … Read more
The end of a decade is a momentous occasion. More so when we consider the progress and influence that UX design has had on technology. As the decade is coming to a close, we’re revisiting the biggest tech and UX design milestones of the years gone by. [cool-timeline layout=”default” animation=”fade-up” date-format=”Y” icons=”NO” show-posts=”10″ skin=”default” order=”ASC” … Read more
Before we discuss Legacy Systems. Enterprise applications refer to integrated computerized systems that operate all the phases within an enterprise’s workflow. A large software system platform, these are specially designed to facilitate work functions in corporate environments such as large businesses or governments. Put simply, they help in the coordination and facilitation of work across … Read more
The surge in digitization means that it’s a rocky road going forward for the telecom industry. The sector is predicted to combat a massive digital disruption as its core voice and messaging businesses continue to shrink, thanks to the overpowering advent of social media communication channels. Within the US alone, voice calls from mobiles and … Read more
Over the past decade, the financial services industry has undergone a drastic overhaul in terms of technological advancements. Stakeholders looking to maximize their company’s efficiency and profitability began seeking solutions from their IT departments. At the same time, it is also trying to make services more customer-friendly by updating its legacy-era technology. The banking sector … Read more
Enterprise apps and portals are crucial tools designed for the betterment of large businesses. Up until now, a major grouse against these applications would be their cumbersome operation. Designed to handle complex workflows and tasks across departments and positions, it’s imperative that they be user-friendly. Therefore, it isn’t surprising how companies are willingly investing in … Read more
Among the whole gamut of human emotions, the best feeling has got to be the one when someone really “gets” us. That incredible feeling when you don’t need to use any extra explanation or justification – the person you’re dealing with knows exactly what you’re going through and has the perfect response to it. Now, … Read more
User-centered design (UCD) is an approach that prioritizes human needs, behavior, and capabilities. The experiences designed under UCD accommodate these qualities so that the resultant product gets the required job done effortlessly, rendering happiness and satisfaction to the user. Good design is based on a deep understanding of human psychology and is dependent on effective … Read more
User UX research is paramount when it comes to creating a rich and valuable user experience. Done right, it also translates into a product that’s high on quality, utility, as well as business returns. The enterprise context brings with it its unique set of challenges – a large number of stakeholders, legacy systems, and buyers … Read more