The 20th century took enough leaps to address issues of complexity and speed. The introduction of cloud-based systems further enhanced the efficiency of business processes. But with time and the use of the internet, the surge in data generated by these applications gave rise to data-driven decision-making, termed Business Intelligence (BI). Now, business managers can … Read more
How exactly does one measure the actual worth of User Experience (UX) to an organization and is there a way to justify the spending on UX? It is quite a challenge to calculate the ROI of UX for B2C products and services, and an even uphill task when it comes to enterprise companies. With user … Read more
Thriving on technology, the healthcare sector has revolutionized the manner in which it functions today. Rendering critical services, it was imperative that healthcare majors upped the ante and delivered on the primary goal of saving lives, and further, even improving the quality of human life via technological innovations. Patients needing specialist emergency services or consultations … Read more
Investing in User Experience (UX) is a huge deal for most companies. In boardrooms across the world, the topic of investing in UX tends to come up as an afterthought in most cases. Such conversations tend to be hasty and unremarkable; consequentially, meager UX budgets are relegated to being sourced with great difficulty. More often … Read more
User interfaces have become a commonplace element of physical and virtual products and experiences. Good experience design seamlessly fulfills user needs and lets them accomplish business with ease.
Neil Armstrong’s quote “That’s one small step for man, one giant leap for mankind” has always inspired me. The first of mankind to put step on the moon. On 25th May 1961, President John F Kennedy announced the dramatic and ambitious goal of sending a man to the moon before the end of the decade, … Read more
In digital healthcare, where precision is paramount and margins for error are razor-thin, one might not immediately equate ‘design’ with ‘life or death.’ Yet, here we are. Digital healthcare is intricate. It’s often driven by the minds at the top, those farthest from the daily struggles of healthcare professionals on the ground. And a critical … Read more
Enterprise scale B2B systems are being widely talked about for their poor User Experience in recent times…
Three out of four consumers say that they have spent more money on a company because of a positive customer experience!
Here’s a story from Netflix’s early days. When Product Manager, Kate Arnold, and her team changed the company’s business model from pay-per-rental to subscription-based, it increased the overall inventory costs. Through their analysis, they found that this was because people tended to watch the latest and most expensive content. To lower this cost, the team … Read more