The Role of Artificial Intelligence in Enterprise UX Design

So, our marketing manager walks into the office one day, donning this t-shirt which says, “Alexa, play everyone who played me.” And I thought to myself, if that were indeed to happen, Alexa would precisely play everyone who specifically played her. You see, this AI-powered assistant knows all the specifics about you so well that … Read more

7 Signs Your Enterprise Application Needs a UX Audit

In her conversation with Mind the product, Bansi Mehta, CEO of Koru UX Design shared her experience of working with one of her clients. The client was struggling to build a new feature because of an outdated product logic that was getting in the way. The client’s response to this really resonated with me. Instead … Read more

4 Enterprise Apps with Outstanding User-Centric Features

Enterprise apps and portals are crucial tools designed for the betterment of large businesses. Up until now, a major grouse against these applications would be their cumbersome operation. Designed to handle complex workflows and tasks across departments and positions, it’s imperative that they be user-friendly. Therefore, it isn’t surprising how companies are willingly investing in … Read more

The Rise of Predictive Analytics Technology in Enterprises

Among the whole gamut of human emotions, the best feeling has got to be the one when someone really “gets” us. That incredible feeling when you don’t need to use any extra explanation or justification – the person you’re dealing with knows exactly what you’re going through and has the perfect response to it. Now, … Read more

The New Big Enterprise Investment – UX

A decade ago, MySpace was huge. The social network took over the internet and stood tenaciously against all the competition that came in with the explosion of the internet. And yet, it took only a Facebook to completely undermine MySpace’s market share. Facebook took over the social media and grew into a network of its … Read more

Unlocking ROI from the Inside Out

How exactly does one measure the actual worth of User Experience (UX) to an organization and is there a way to justify the spending on UX? It is quite a challenge to calculate the ROI of UX for B2C products and services, and an even uphill task when it comes to enterprise companies. With user … Read more

Handling Complex Use Cases While Designing UX for Enterprise Applications

A UX design company is well-tuned to defining use cases that an Enterprise UX application must satisfy in order to be acknowledged for its effectiveness and efficiency. These applications often work in collaboration with multiple modules of the same product or with different products introduced in its ecosystem. These combinations permute and combine different sets … Read more