Product management is a strategic role that involves overseeing the development and lifecycle of a product, from conception to launch and beyond. Product managers are responsible for defining the product vision, conducting market research, gathering customer feedback, and collaborating with cross-functional teams to prioritize and deliver valuable features. They act as a bridge between business, design, and engineering, ensuring that the product meets user needs and achieves business goals. Effective product management requires a combination of strategic thinking, analytical skills, and strong communication to drive product success in a competitive market.
A future-proof SaaS product that stands the test of time – a pipe dream for most product leaders. Wait, can we really call scaling SaaS to ensure it’s sustainable growth a pipe dream? Atlassian, the creators of Jira and Confluence, are a behemoth in the SaaS arena with 83% of Fortune 500 companies using their products … Read more
Ever wonder why some SaaS tools are universally loved while others barely get a nod? It often boils down to the design and user-centricity of a product. “Design methodology tailored to organizational needs is the gateway to successful user adoption.” Steve Judge and Brian Thompson This insight is particularly poignant today, where employees navigate multiple … Read more
Every transformative product begins with an informed product discovery phase. Consider Slack. Before securing its foothold in the enterprise communication ecosystem, its development was rooted in exhaustive research on workplace communication pain points, refining its origin from its predecessor, Tiny Speck. Dropbox’s trajectory wasn’t just about offering cloud storage. Their edge came from an incisive … Read more
You instinctively know how to hold a coffee mug or unlock your house. But, what if you’re asked to conduct surgery? Land an airplane? You’d be clueless, wouldn’t you? Psychologists and interaction design researchers Klaus Bærentsen and Johan Trettvik, state that everything humans know how to do has been learned by them at some point … Read more
Tomer Sharon, Co-founder, and CXO at Anywell, in his insightful talk1 with Mind the Product, illuminated a common pitfall for product leaders: the obsession with granular UX insights. For example the number of clicks, session durations, etc. It becomes easy to lose sight of the overarching narrative when you go too microscopic. Many teams, in … Read more
It was back in 1994 that Jakob Nielsen defined and outlined the importance of heuristic evaluation for digital products – Heuristic evaluation is a usability engineering method for finding the usability problems in a user interface design so that they can be attended to as part of an iterative design process. It involves having a … Read more
Many product leaders think they’ve got product discovery covered— they integrate the discovery process at the start of the product design process, interview customers, and run usability tests, done. However, the reality is a bit different. Most businesses only conduct discovery activities sporadically and use the results to validate their existing decisions instead of informing … Read more
For those thinking that a roadmap is the key to product success, I have news for you. In his recent talk, Marty Cagan, founder of the Silicon Valley Product Group, listed roadmaps as the number one reason why product teams fail. He pointed out that at least half of the items on a typical roadmap … Read more
When it comes to building better products, the UX research and discovery phase is all about clarifying our perspective and checking the assumptions we hold about user behavior. While specialist UX researchers are usually the ones responsible for the UX research process, there are times when the product manager may be tasked with conducting it. … Read more
Let’s face it, it is inevitable for product leaders to escape backlogs – be it design backlog or development. According to the state of product management annual report, 44% of companies struggle with maintaining consistency in their roadmaps and processes across teams and products. These challenges often stem from multiple inconsistencies across products and gaps … Read more