Bansi Mehta 
Imagine this… You’ve undergone a barrage of medical tests for a persistent niggle, and it’s finally time for your doctor’s appointment. Your anxiety is through the roof. The receptionist at the clinic turns out to be a friendly AI interface. It welcomes you and directs you to wait until your turn arrives. It communicates the … Read more
Imagine investing heavily in assembling an elite in-house design team, only to watch your project timelines stretch and budgets bloat, all while the quality of output struggles to meet expectations. This is a reality for many organizations that leap into building an in-house design team without integrating Design Ops into their strategy. The truth is, … Read more
UX audits are performance checks specialist UI UX designers conduct on a digital product. They are conducted based on product evaluation criteria laid down in the UX audit checklist. These periodic checks ensure that your users find it easy to navigate your product, access content, discover information, and complete their intended tasks. In this article, … Read more
Remember Google’s Santa Tracker that was created to commemorate Christmas last year? Well, the fabulous Santa Tracker that captivated the young and old alike came to life because the brilliant minds at Google decided to outsource UX design for that project. Savvy product leaders realize the importance of working smarter, not harder, and focus their … Read more
Picture this: You’re a stakeholder in a company specializing in enterprise SaaS solutions, and your team is embarking on developing a new product. The challenge? Understanding the diverse needs of your potential users. Imagine there are ten different types of users who will interact with your product, each with unique goals and ways of using … Read more
Designing products without usability testing is like throwing darts in the dark. For enterprise applications and healthcare software, usability testing emerges as a guiding light toward user satisfaction and efficiency. It’s not just about making things work; it’s about making them work for the people who use them. This practice extends beyond the boundaries of … Read more
Celebrating its 10th anniversary, Canva revolutionized content creation with its latest offering: a suite of AI-powered tools named literally “Magic Studio”. This platform automates labor-intensive tasks like converting designs into other media formats or instantly editing images through generative AI. One of the suite’s standout features, Magic Switch, enables users to seamlessly convert a design … Read more
Do you remember the days when you had to scan newspapers to see movie listings to know what was playing in the theater? Then, you’d have to go there and buy tickets to the show you wanted to see, which hopefully, wasn’t already full. Cut to today where – if you’re a Marvel movie buff … Read more
Creative jobs have an undeniable cool edge to them. Whenever someone asks the age-old question, “So what do you do?” And the answer is a creative field like UX UI design, product design, graphic design, film making, or motion graphics, the reaction is often a mix of amazement and envy. People love working in creative … Read more
UX design as a core business need is being recognized and acknowledged gradually. What this means is that having design expertise as part of your business function is more vital than ever. Therefore, the process of assembling a design team requires enhanced deliberation than it did, say a couple of years ago, especially in a … Read more