Here we go, again. It’s that time of year when we’re looking forward to the holidays and in a mad rush to tick off every item on our year-end to-do list. A list that includes product budgeting for the next year. The endless number crunching. The prioritizing. Then arguing with stakeholders, and redoing it all … Read more
Fancy a neat game of Dungeons and Dragons with none else than Snoop Dogg as your Dungeon Master? It could be a reality soon enough, going by what the overlords at Meta seem to believe. This is Meta’s take on conversational AI, wherein a few months ago the company soft-launched a barrage of celebrity look-alike … Read more
Netflix’s 2019 show “Tidying Up with Marie Kondo” ignited a decluttering movement, inspiring viewers to adopt Kondo’s Japanese-inspired method for organizing their homes. The results are remarkable, with enthusiasts experiencing more serene living spaces and enhanced relationships with their partners. Central to this approach is the guiding principle of retaining only items that genuinely “spark … Read more
Picture this: You’re a new client of a company, excited to implement their advanced project management tool across your organization. The onboarding process begins with a promising start: That’s a lot of new platforms and interfaces to catch up to. Plus, each of their team operates in isolation, unaware of your interactions with other departments, … Read more
UX-led companies are the future. Look at the big guns: Apple, Slack, Intuit, IBM, Salesforce, Atlassian, Adobe – the list goes on. But how did investing in enterprise UX design elevate these companies above their competitors in the market? They leveraged UX to narrow the gap between user and enterprise software. They got the gist … Read more
While discussing product design, product leaders often find themselves immersed in dialogue, saying, “We desire simplicity for beginners,” Meanwhile many assert, “But what about the experts?” This conundrum takes center stage, especially in the SaaS market, where in 2022, a significant 60% of global revenue was credited to large enterprises with over 1000 employees. Beginners … Read more
Product leaders, Hello, Bonjour, Hola, 你好, नमस्ते, Guten Tag, こんにちは, Привет, Merhaba, Jó Napot, Здраво! Every SaaS brand dreams of sky-high adoption rates and users turning into raving fans. But what if that dream falters at the starting line? Most of your users will sidestep a product that doesn’t communicate in their vernacular. According to … Read more
A future-proof SaaS product that stands the test of time – a pipe dream for most product leaders. Wait, can we really call scaling SaaS to ensure it’s sustainable growth a pipe dream? Atlassian, the creators of Jira and Confluence, are a behemoth in the SaaS arena with 83% of Fortune 500 companies using their products … Read more
Ever wonder why some SaaS tools are universally loved while others barely get a nod? It often boils down to the design and user-centricity of a product. “Design methodology tailored to organizational needs is the gateway to successful user adoption.” Steve Judge and Brian Thompson This insight is particularly poignant today, where employees navigate multiple … Read more
Every transformative product begins with an informed product discovery phase. Consider Slack. Before securing its foothold in the enterprise communication ecosystem, its development was rooted in exhaustive research on workplace communication pain points, refining its origin from its predecessor, Tiny Speck. Dropbox’s trajectory wasn’t just about offering cloud storage. Their edge came from an incisive … Read more