How to Measure User Experience: A Comprehensive Guide to UX Metrics

Here’s a story from Netflix’s early days. When Product Manager, Kate Arnold, and her team changed the company’s business model from pay-per-rental to subscription-based, it increased the overall inventory costs. Through their analysis, they found that this was because people tended to watch the latest and most expensive content. To lower this cost, the team … Read more

What Tech Companies Can Learn From Uber’s UX Strategy

Uber UX Strategy & Case Study Many people believe the simplicity of Uber’s user experience (UX) was the driving force behind its rapid success – but this isn’t quite the case. Yes, UX had a huge part to play – but there is nothing “simple” about Uber’s UX strategy. The ridesharing app’s rapid success is … Read more

The Must-have 10 Point UX Design Checklist For Enterprise Software

UX Design Checklist While the UX Design industry as a whole has stabilized and well-established rules, UX design for enterprise software and complex systems is quite challenging and requires a specialized set of skills. Our mission at Koru is to end ugly, hard-to-work with software. We know the most impressive, complex systems deliver zero value … Read more