Validation is an important aspect of the decision-making exercise, and even more so when its radius of impact spans millions of users who are touched directly or indirectly by the product. A seemingly simple decision such as the correct placement of a button can bring down the error rate and boost the usability score, leaving … Read more
UX consistency has become a global challenge as reported by 3,157 respondents in a recent industry survey. As a product scales, limited collaboration and communication make it difficult for different stakeholders involved in product development to work with a shared vision. Therefore, it is important to follow certain established design rules to ensure that the … Read more
In the last decade, telecom businesses have undergone huge changes due to digitization. The core usage of voice and text services have reduced as social media platforms have presented diversified opportunities for people to connect with each other. A slew of new, upcoming and innovative digital devices as well as over-the-top (OTT) software and applications … Read more